International Marketing

  • INTRODUCTION TO INTERNATIONAL MARKETING MANAGEMENT
  • 7 Hilarious International Marketing Fails
  • International Marketing Lecture 1
  • Entry mode decision – Internationalisation – Global Marketing
  • The Global Marketing Mix – Internationalisation – Global Marketing
  • International Marketing Strategies: Export University
  • International Marketing – Vodcast 1: Introduction to International Marketing
  • McDonald’s Marketing casestudy: International Marketing
  • International Marketing
  • Kraft Marketing Oreos Globally
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Pioneers in the field, Cateora, Gilly, as well as Graham continuously set the standard in this 17th version of International Marketing with their versatile viewpoint of global markets that include history, location, language, and religion along with economics, which aids trainees see the cultural as well as environmental uniqueness of any kind of nation or area. Along with coverage of modern technology's influence on the worldwide market arena, the 17th version of International Marketing features brand-new subjects that reflect current modifications in international markets, upgraded training resources, as well as new knowing tools consisting of McGraw-Hill's Connect with its adaptive SmartBook that allows teachers designate book readings as well as incentivize pupils' engagement with course content. Click "Features" below for even more.

Product Details

  • Hardcover: 704 pages
  • Publisher: McGraw-Hill Education; 17 edition (November 9, 2015)
  • Language: English
  • ISBN-10: 0077842162
  • ISBN-13: 978-0077842161
  • Product Dimensions: 8.7 x 1.2 x 11 inches
  • Shipping Weight: 3.4 pounds

INTRODUCTION TO INTERNATIONAL MARKETING MANAGEMENT

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