Marketing Promotion Marketing is an integrated communications-based process

Climbing to the top of the corporate ladder can be an exhausting process for small advertising agencies. The competition is tight with all the huge advertising companies dominating the market. However, with innovative ideas and good marketing, you will be able to create buzz for your advertising agency.

Marketing your advertising agency is possible with the use of effective marketing tools like brochures. Online brochure printing allows you to reproduce printed materials in bulk which is very ideal for mass distribution. Here are tips that you should consider in brochure marketing:

• Design: Attracting client’s attention is easy with high-impact brochure design. Coming up with an innovative brochure design allows you to demonstrate your expertise. The over-all presentation of your brochure gives clients a clear picture of what they can expect from your advertising agency. Leave a good impression on them by designing a brochure that best represents your brand.

• Content: Determine exactly the single message that you want to communicate to your clients. Focus on that message so as not to confuse your readers. Exercise your outstanding copywriting skills by creating a persuasive marketing copy. Proofread your content before heading to an online brochure printing company to avoid inconvenience.

• Quantity: Producing sufficient amount of brochures is important, because you need to send your messages to as many people as possible.

• Distribution: Brochures work best when they are properly disseminated. So, make sure that your promotional tools reach the hands of the right people in order to achieve success in brochure marketing.

Creating a distinction for your small advertising agency is essential for you to be recognized in such a crowded industry. Therefore, you must invest in high-quality online brochure printing in order to produce promotional materials made to impress.

Brochure are great for giving detailed information, but if your goal is to reach the general public with a simpler message, try poster printing. They are effective in promoting the big-picture ideas at affordable rates.

I am in a general marketing class and I have to do a B2B Marketing Project. Here is what the professor gave us:

The Task
An international power transformer manufacturing company is interested in entering the American market. The company is conducting a preliminary market survey for Power Distribution Transformers in the U.S. market. As a marketing manager, you have been given the responsibility to conduct the study using secondary sources. Based on your analysis the company will decide its next strategy. The company expects you to provide the following information. You must provide enough information in each section so that company can formulate its strategy. Each section must be reported separately. This is a typical B2B marketing project.

1. Demand and Market: Estimate the demand for power distribution transformers in the U.S. A starting point of this analysis could be to determine the NAICS product or industry category code (is NAICS 33531 too broad?) and then search for information on the web and other sources. Describe target market for power distribution transformers and estimate its size (number and money value) and growth. It is possible that you may be able to get a directory/list of the buying companies with addresses and contact information. If you get such information provide it in the Appendix.
2. Market Segmentation: The study may call for a segmentation of the market. Describe how you would segment the market. Define the characteristics of each segment. Possible bases for segmentation may be as follows: type of institution (e.g., residential, retail or industrial market), voltage, value, price, type of transformers (e.g., dry vs. liquid/oil), and usage. Explain how segmentation may help your company in strategy formulation. Be as specific as possible. Your segmentation may call for a possible positioning strategy for different types of transformers. If applicable suggest a positioning strategy.
3. Competition: The industry requires high level of investment because of the value and the size of the product. Competition may be oligopolistic in nature, i.e., only a few companies dominate the market. With globalization, it is changing and the industry is becoming perfectly competitive. Be as detailed as possible in explaining competition.
4. Marketing Mix: Determine the marketing mix for the company. Explain each of the four Ps. Discuss product design and attribute, pricing, promotion and distribution. If needed, suggest separate marketing mix for each segment identified. Your positioning strategy may require separate marketing mix for each segment. Since this is a B2B project the characteristics and the delivery of the mix could be different from the consumer market.
5. Marketing Environment: Explain how the environment affects the marketing of the product. Specifically, identify those forces and factors that may directly affect the demand or the marketing of the product. Consider economic, demographic, technological, legal/political and social/cultural factors affecting the industry. Discuss how each of them affects the market.

I have NO idea where to start, what to do, anything. PLEASE, if someone could help direct me in the right direction I would be grateful.

  

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