Marketing is the engine that drives sales! Without effective marketing strategies and tactics, sales slow and profits dip. Here is another article from the marketing series that will give both general marketing insights and practical, proven marketing tactics. Use it to rev up your company’s sales and profits by learning how to write killer copy.
This week’s classic marketing MUST represents a shift in thinking for most people. It can be hard to do at first, but the results are dramatic and you’ll see your marketing efforts start to really pay off.
The headlines in your marketing materials must…
FOCUS ON THE CUSTOMER.
The headline should not focus on you, your company, or the features of your product/service. Crazy you say? How will they know who I am and what I do?
You’ll tell them all that, just not in the headline.
In your headline, you want to make the customer feel the BENEFIT of owning your product or using your services so that they will want to read more about the features.
Here are three made-up headline examples:
- Example #1
Not so great: New Hoover 750 E Has 40 Horsepower Motor
Better: Get Your Carpets Cleaner, Faster With The Most Powerful Vacuum Ever Made.
- Example #2
Not so great: Chiropractic Care Since 1983
Better: Got Back Pain? Get Relief Today!
- Example #3
Not so great: SRQ. Inc. Offers Honest, Efficient Bookkeeping Services for Small Businesses
Better: Spend Your Valuable Time Making More Money, Not Filing Your Bills!
Get the idea?
Content Copyright © 2008 WhizBang! Training
By Bob Negen
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Posted under Marketing Promotions
This post was written by Rolf on January 29, 2010
