Marketing Promotion
Marketing is an integrated communications-based process
Setting Up a Shop Online
There are a lot of ways to enter the world of eCommerce. One of them is to open an online shop. Since just about anything can be sold online, the only questions to ask yourself are how much it will cost and what do you want to sell.
If you already know that you want to open an online store, you most likely also know what products you intend to sell. If you want to become an online bookseller, you’re in luck. It costs nothing to open an affiliate account with one or more of the big online book distribution services. You can even open a boutique bookshop with affiliate programs that smaller publishing houses offer. They all make it easy for you, because they provide you with widgets that connect your site directly with their pre-organized and categorized book listings.
If you want to open a shop of your own, it is going to cost much more. There is a lot of backend technology that needs to be implemented as well as a good ecommerce website that must be designed. Even if you have all the required technical knowledge, if you tried to do it yourself, it would take months.
Maybe you have a desire to create a shop that specialises in selling bed linen. Your homepage is going to have to make it possible for your customers to find what they are looking for at a glance. If someone wants a king quilt, they don’t want to spend all day searching for them.
Think of another product range – women’s fashion, for example. Just one brand will have dozens of categories, from girls shirts to skirts, dresses, shorts and many more. Then they will have dozens of styles to choose from. When you add them all up, you can see that building even a boutique women’s shop can be and organizational nightmare.
If you have a budget of tens of thousands of dollars to begin with, you can hire web developers to set up your website. They may not have content writers on their staff, though. Who is going to write all those product descriptions for you? Who is going to proofread and edit them. One silly typo, like men wedding bands instead of ‘men’s’ can make an otherwise professionally designed website look amateurish.
Don’t let all of this get you down. If you want to open an online business, great! When all the hard work is done, you may find yourself taking a long vacation and earning money even while you are frolicking in the surf at an island resort. Just be realistic – getting there is going to cost you time, effort and money.
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Medical Marketing & MediaServing healthcare marketers since 1966 with a mix of industry news and in-depth feature articles on marketing and promotion.
Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides)Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results. The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.
Here's what you'll find in the Smashwords Book Marketing Guide:
Table of Contents
Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors
30 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Share these marketing tips with your fellow authors!
Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the PublicityYou Deserve
Boob Tube (a novel about soap operas)
Connect with Mark Coker
Connect with Smashwords authors
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