Marketing Promotion

Marketing is an integrated communications-based process


  

You Need a Blog to Stay Competitive as an Internet Marketer

A blog has much more potential than expressing yourself artistically. Blogging is not considered as an effective way to market products by many marketers because usually when you think of a blog you think of an online diary or a site that is dedicated to someone trying to get exposure in one form or another.

You know that guy, Perez Hilton? Well, through blogging he landed his own cable show with the E Network. The good news is that blogging can be fully utilized by marketers to reach a huge amount of new customers. Below, I have listed some of the ways that blogging can increase sales and add to your business’s bottom line.

Blogging allows you to give your online business its own personality. Too many vendors believe they need to create formal, professional sales pages in order to make any sales. You may even have paid a steep fee to a copywriter to create a sales page for you that attempts to make more people buy from you. Blogging is a lot less formal and it is through your blog that you can introduce potential buyers to the person that is selling the product they want to purchase. You can actually increase your sales if you give people a bit of an idea of who you are as a person.

Blogging can help visitors to view you as an expert about your topic. When you regularly post new content to your blog about your particular niche, your visitors will soon return for more to see what else they can learn from your information. This can build tons of credibility, which helps boost your sales conversions. Think about the type of people you buy products from. A person with a pushy sales page or someone with a helpful blog offering loads of information that visitors want to learn about? The choice is obvious.

Your blog can become the main hub for your social media efforts. Social media is an entirely different subject so I won’t go into the incredible leverage power of it. Don’t forget about social media; your blog can serve as the central hub for your social profiles; that means that people can find your site through your social profiles and the same process can be accomplished in reverse. Your ultimate goal is to get as many buyers as you can to sign-up to your list. Word spreads fast in the social media world because of the very mature it is built upon, so when you make an announcement it will circulate among thousands of people very quickly. Your blog is where you monetize all of you social profile followers.

Blogging is simple but it is very valuable to the internet marketer. Blogging boosts business revenue. It allows you to network in ways that are impossible without it. Again, imagine having fun while generating a substantial income. With blogging you can be as outrageous as you want to be without worrying about the uptight types trying to pull you back to their world. Blogging has so many positive attributes that we couldn’t even list half of them in this article. Never before have there been something so useful for your online business and its all there for the taking.

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Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides)Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides)Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll find in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

30 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Share these marketing tips with your fellow authors!
Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the PublicityYou Deserve
Boob Tube (a novel about soap operas)
Connect with Mark Coker
Connect with Smashwords authors

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