Marketing Promotion

Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

• Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness
• Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools
• Shows how to tap into the power of social networks to improve organizational performance
• Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

• A new introduction discussing recent changes to the world of marketing and PR
• A brand new chapter on mobile marketing
• An additional chapter on real-time marketing and PR
• Updated information on how to measure the success of your campaigns
• A range of new tools
• Fresh case studies

There is a science to successful customer relationship management and without it, your business can never reach its full potential. Download “Customer Relationship Management: The Sock Puppet School of Business” now and get all the strategies you’ll need to attract customers and keep them loyal in eight easy-to-follow chapters and how-to videos. This is not your typical stuffy office guide; prepare to laugh and learn!

With this Vook, you have a complete guide to successful customer relations from acquisition to the ins and outs of crisis management. You’ll learn the formula and tips to analyze and acquire new customers, identify customer needs, and measure the effectiveness of customer relationship programs. You’ll also discover ways to interact with customers, and manage online relations. Finally, you’ll explore ways to incentivize your staff for quality customer relations, and how to effectively tackle customer crises that may arise. Tips and lighthearted video demonstrations featuring sock puppets provide humor and added dimension to this one-of-a-kind guide.

Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.

Social Networking for Career Success offers:

Information on how you can create an effective, compelling online presence; advice from successful professionals on how social networking can propel your career; the ins and outs of social networking sites (LinkedIn, Twitter, Facebook, Quora, and many more), from the basics to the advanced features; tips for creating and maintaining a blog that will establish you as an expert in your field; and much more.