One of the most successful strategies today for retaining and building your customer relationships is something called Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, one-on-one, relationship-building marketing without all the things you hate. In case youre not aware of its capabilities, let me explain the technology.
You start with a database of phone numbers for people with whom you already have some sort of relationship. Next, you write up a short, but motivating message that you want to leave them. Something like: “Hi, this is Michael Jagger, from Re/Max Alliance. I’m calling because I wanted to tell you about a special Foreclosure Property Listing program we’ve instituted for our top clients. We’d like to offer you a 15% discount on admission to this program. All you have to do to qualify for this price break is call our 24 hour, toll-free recorded message line at 855-666-5555. If you listen to this message, within 48 hours you’ll get the secret password that will get you access to this discount. You can also find this secret password on our web site; www.michaeljagger.com. Thanks for being such a good client.
These messages are recorded using your regular phone, and then you e-mail your list of recipients to the Voice Broadcasting company, and this message gets sent to the list of numbers you provided. The message is sent during a specific time of day, when your prospect is least likely to be home, and your message is most likely to be picked up by voice mail.
Your prospects just received a personalized message from you, without you having to call anyone! They weren’t harassed by a sales call, you didn’t waste time with someone whos not interested and they can replay the message at their leisure to collect the pertinent info when it suits them. Incidentally, if a live human answers, the system simply says Oops, sorry! and hangs up! No one wants to bother them, and this system prevents that completely!
So, in summary, you have short, but powerful messages that you can send to literally thousands of people at one timewithout any work except for the 30-40 seconds it takes to record your message. There are endless ways you can use this system to explode your profits. Business owners are using this system every day!
A company named Automated Marketing Solutions would like to help you grow your business by using this method, as well as other marketing strategies. It is AMS intent to ensure that we leave no stone unturned when it comes to your education on Technology, Marketing and as a result, Success. For more information, visit http://www.automatedmarketingsolutions.com
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This post was written by Michael Kowalski on March 13, 2010
