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Making Money With Blogs

In today’s economy, many people are looking for ways to make extra money. There are people who want to make a career change. There are also people who are just looking for some extra spending money. The most extreme example is the person who has lost their job. Blogging can help in all of these situations.

There are several ways to make money as a blogger or content artist from blogging. They include advertising, RSS advertising, sponsorship, affiliate programs, digital assets, blogging networks, business blogging, non business blogging, merchandise sales and blog flipping.

Advertising programs may include things such as text link ads and Google adsense. This is a revenue source that comes from advertiser based revenue sharing. There are several methods that are used for compensation. The main three are CPA or cost per action, CPC cost per click or CPM cost per mille. CPA is an online pricing model that where the advertiser pays for each specific action or sale. CPC is a model that websites use when the advertiser pays the host based on the number of times the ad is clicked. This is usually used when advertisers bid on keywords for search engines. CPM is when the publisher makes the ad available on the website. Compensation is based on the number of times the page that contains the ad is viewed.

RSS feeds have become another source of advertising. RSS feeds are just beginning to become popular. This is because of the growth in RSS feeds usage. Society today is more interested in having their information delivered in a quick and concise method and just in time. This is something that RSS feeds can deliver.

Sponsorship by advertisers has become more common. There are programs where a sponsor pays the content artist in return for favorable content. These are also called sponsored conversations. There are also “adopt a blog” programs where content artists take over and manage abandoned blogs. The sponsor pays the cost of maintaining the blog while the content artist continues the labor and day to day maintenance.

Affiliate programs are another method that a business provides rewards or compensation for visitors, customers or referrals that are brought to the business by the affiliates’ marketing efforts. The four core players in the industry. The merchant, the network, the publisher and the customer are the main four core players. Examples of the larger affiliate programs are Amazon, Linkshare, and Clickbank.

Digital assets are an increasingly popular method of revenue generation. This includes the sales of books, courses and tele-seminars. These can include any number of topics and media sources. There are many different methods of distribution that are available. This is a revenue stream that I believe will increase in the future.

Blog networking opportunities has begun to show a rise in popularity over the past several years. This is where content artists earn an income by blogging or writing for and with other content artists. The payment models are as varied as the topics and the networks. It may be difficult to start writing for one of the larger blogging networks but there are plenty of smaller networks that are looking for writers or content artists. Writing for a network has advantages in the areas of promotion, administration, reduced cost and SEO as well.

Non blogging writing opportunities are becoming a popular income stream. Businesses like magazines, newspapers and non blog websites are looking to contract bloggers for their writing needs. This is usually an example of someone with a mature blog that someone has seen and liked their work. Some content artists have also published books.

Business blog writing opportunities are on the rise. More and more businesses are starting blogs and are hiring internal staff to manage the blogging duties. This is sometimes also done by outside consultants. These consultants will manage several blogs for different companies.

Flipping properties in real estate is well known. Flipping blogs works on the same principle. Content artists spend the time to take a distressed property, blog, or build a new one from scratch. They will then have to developed and nurtured blogs to a point where they have grown in page rank and value. They have been approached to sell the blog. This also happens when someone has a group of blogs that are tied together in some way and are sold as a package.

The selling of merchandise can be another method of income generation. Content artists sell t-shirts, cups, etc to make a few extra dollars. These products can be branded to your site or to promote your favorite team or hobby. These methods don’t always have a large degree of success but everything can add up.

Other opportunities for income streams become available almost daily. All content artists should work to stay abreast of these opportunities.

Discussions about making money with blogs is something that Mark Talbot has been involved in for several years. He has been involved in internet businesses for over 10 years at different levels.


Related Blogs

Related Reading:

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd EditionThe New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd EditionA completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

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The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

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* strategies for marketing on the Internet (explaining when and precisely how to use it)

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Creating a Marketing Plan: An OverviewCreating a Marketing Plan: An OverviewEffective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein. This chapter is excerpted from Harvard Business Essentials: Marketer's Toolkit.
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