Marketing Promotion
Marketing is an integrated communications-based process
Promoting Your Company With Imprinted Desk Clocks
The surefire way to have your organization be the first thing that comes to mind is to give possible customers promotional desk clocks with your corporate logo. Not only will your customers see your logo when they wake up; it is also the same thing they will view before they go to sleep. Your brand will be a major fixture in their routine that consumers might even dream of it!
Promotional desk clocks make the best logo merchandise. They make impressive gifts in any launch not just for their practicality but also for their high perceived value. Customers are more likely to forget promotional pens and stress relievers, but advertising tools such as desk clocks will leave a good impression in your wake. With so many different promotional desk clocks produced, here are some tips to help you find the right model to fit your corporation:
Decide on a good-quality promotional desk clock. Funding constraints may tempt you to buy the budget-friendly variety rather than the more expensive but better-quality desk clock, consider that these items are the kind that people use every day. Etching a top-quality desk clock with your logo will make sure your brand becomes an enduring household name.
Pick desk clocks that also serve other purposes. Multifunction alarm clocks with photo frames and thermometers and even charging stations make for ideal schwags.
Get your hands on colors and design. Don’t be reluctant to choose desk clocks with funky designs or shapes or bright shades. Employees are more likely to keep attractive desk clocks that will blend well with their interiors. Color-changing promotional mood clocks are sure to be best-sellers.
Offer handy desk clocks that your market can bring anywhere. If your market is the type that travels frequently, give them travel desk clocks that they can haulwith them wherever they go. Business executives who often cross continents would like desk clocks with a world time feature so they can keep track of the time in different locations.
Isabella Cobornois is a promotional products expert on seasonal promotional products & holiday promotional gifts. Look for topics by Isabella Cobornois & know how to promote your brand.
Related Reading:
Principles of Marketing (13th Edition) Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage
Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
Creating a Marketing Plan: An OverviewEffective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein. This chapter is excerpted from Harvard Business Essentials: Marketer's Toolkit.
Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing GuideIs Your Marketing as Simple, Effective, and Affordable as Duct Tape?
Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.
In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big
Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook
With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
A Lean Marketing Revolution: The Timeless-Know How PrinciplesFor decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say "goodbye" to those days!
Now available is a short, easy to read, condensed version of the key principles of marketing, writen as, "A Lean Marketing Revolution."
A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format.
The result is a dynamic and exciting 46 page booklet which gets to the point rather quickly to drive immediate results, which is quite revolutionary.
A Lean Marketing Revolution was released on July 19, 2011. The booklet topped the bestsellers lists in Amazon’s Kindle division for eBooks in the first two weeks of release, quickly reaching the following ratings: number one (#1) as a bestseller in multilevel Marketing; number twenty-four (#24) as a bestseller in Advertising, number thirty-six (#36) in Marketing; number seven (#7) as a bestseller in Business Development; and, finally, number one (#1) as the hot new bestseller in Advertising, Marketing, and Business.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyDavid Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:
- A new introduction discussing recent changes to the world of marketing and PR
- A brand new chapter on mobile marketing
- An additional chapter on real-time marketing and PR
- Updated information on how to measure the success of your campaigns
- A range of new tools
- Fresh case studies
Tags: advertising, branding, business, clocks, corporate gifts, corporate giveaways, desk clocks, marketing, promotional items, promotional products, Promotions, trade show, tradeshow giveaways
Leave a Reply
My Traffix Box
