Marketing Promotion
Marketing is an integrated communications-based process
UFC 87 Flashback: Brock Lesnar Comes of Age
The last time that Georges St. Pierre defended his UFC welterweight title, it quickly turned into the low point of his career. Already facing a number of personal issues away from the cage, he looked sloppy and distracted as Matt Serra defeated him by brutal TKO. This time, things were different”before an enthusiastic and knowledgeable crowd at Minneapolis Target Center arena GSP brutalized Jon Fitch over five rounds to win an easy unanimous decision.
After a dominant takedown to open the fight, followed by a barrage of GSP punches it looked as if Fitch wouldnt make it out of the first round. He managed to survive, though generated little offense the rest of the way as the champion had his way with him both on the ground and in standup striking exchanges. Fitch landed enough counterpunches to open a cut near the champions eye, but never even came close to winning a round. Fitch had to gut his way through another tough moment in the 4th, where a big knee followed by a flurry of kicks and punches had him on the verge of a TKO loss yet again. It may have been the champions strategy that saved him, as GSP decided to take Fitch down again rather than continue the striking onslaught as the round closed.
As the final horn sounded, GSP bowed down in front of Fitch in a nice, Muay Thai inspired show of respect. In yet another moment that is thankfully commonplace in fighting and all too rare in other sports, Fitch and GSP sat knee to knee in the center of the cage congratulating each other for over a minute as their respective cutmen worked on their wounds. The sportsmanship and mutual respect continued after the decision was announced, when Fitch embraced GSP and hoisted him into the air in celebration. To paraphrase HBO boxing announcer Jim Lampley there is no sport like fighting, and there are no athletes like fighters.
And theres very likely not another athlete like Brock Lesnar even within the ranks of fightsport competitors. In his 3rd professional MMA bout the amateur wrestling legend turned WWE champion displayed a brutally effective new fighting style along with stellar patience and cage control as he obliterated tough and highly experienced Heath Herring. Lesnar received a thunderous ovation from his adopted home state as he entered the cage to the sounds of Motley Crues Shout at the Devil.
From that point forward, Herring was completely out of the fight though he repeatedly demonstrated his toughness by staying in the fight and not tapping out to strikes as had Min Soo Kim in Lesnars MMA debut. Unlike Lesnars gameplan against Frank Mir in his UFC debut”when he clearly wanted to overwhelm his opponent for a quick win”perhaps the most impressive element of his improvement as a fighter was his patience. There were a number of occasions where Lesnar could have tried and finished the fight by placing himself at greater risk, but took the conservative approach. The result is a fight style that is almost frightening, with Lesnar able to leverage his world class ground control skills”along with his downright indefensible takedowns”to keep his opponent under control while he imposes his will using his size and strength and does damage with his massive hands and knees.
Overall, Lesnars performance bordered on amazing”a serious case could be made that he won all three rounds by 10-8 margins, though all three judges scored the fight 30-26. He repeatedly took down and threw around the 64 250 Herring like he was a welterweight, and controlled the fight to such a degree that his opponent didnt land more than a half dozen strikes during the entire fight”and none which were particularly effective.
Lesnars win gives a much needed boost to the UFCs barren heavyweight division. Should Lesnar continue to develop and do such a good job of fighting within his abilities his potential in the sport is limitless.
Ross Everett is a freelance sports writer and highly respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sports news and betting odds portal sites. He lives in Southern Nevada with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former interior secretary James Watt.
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