Basic Social Networking Information
If you don’t know what social networking is and you may wonder what it really is, social networking is the grouping of individuals together into more specific and defined groups more like rural communities or possibly a neighborhood subdivision.
Although social networking is possible in person like organizing a group of a specific interest today it is most popular with the use of internet where meeting new friends from all walks of life can be located in social networking sites that are being widely used worldwide. The internet is filled with millions and millions of individuals who are looking forward to meeting new people, to gather, to share first-hand insider information and experiences about random things in life that on the latter, develops friendships and if possible, professional alliances. People also are now widely using social networking in their business endeavors and the services that they are offering. It is one way of having their company, products and services known all over the world. Social networking aids in driving more traffic to your website by bringing on line visitors to visit therefore which at one point in time bring you sales and new customers.
When talking about social communities, websites are the most commonly used platform to be able to engage in social networking. These websites are also known as social sites allowing users to network with each other. The socialization part may involve reading of profile pages and some personal information of other members in the community, being able to share confidential and public information and by social networking; you can organize and merge them all in your online profile.
Making friends is just one of the many benefits of engaging yourself in the social networking websites. Another is the diversity because the internet gives you the chance to give out information since most the internet users gain access in the internet. Meaning, you are able to organize and combine all your profile into one page, giving out a more personal proffile in real life today.
The friends that you are able to engage via in social networking give individuals the venue to share talents and other vital information that ca
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n be mutually beneficial to both parties. They can be mutually beneficial in the sense that they would be able to help each other bring business and from now only an online friendship but as business associates as well.
As stated, social networking is often involved in groupings, specifically individuals or organizations coming together into one bigger group. While some social community websites focus on a particular interest, others do not. Once you are in the social networking community, you are now free to create your own group with specific interests and have the freedom to accept and eliminate group members if they don’t meet your standards or if they don’t share a common interest with the rest of the group.
Moreover, social networking involves groupings and forming communities of specific interests and likes, and both social and business interests.
By: Social Marketing Superstar
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Bit.ly
Your company, like ours offering travel marketing solutions online, probably has a Twitter account. You’ve read the How To guides and your posts are the right mixture of fun and informative, but how do you know anyone’s reading your links? Bit.ly is the answer, not only does it shorten your URL a la TinyURL but it also provides statistics on exactly how many people have clicked on the link that you tweeted. This helps you ascertain which links work and which ones don’t. For one of our clients, we found that posts about upcoming fiestas and festivals in their destinations received very few clicks. Whereas any posts that we had written about news stories and current affairs received plenty of clicks. The click-throughs are also analysed and we are able to see how many people are posting our links on Facebook or their Twitter accounts, and also what country the majority of the click-throughs are coming from.
Analysing our bit.ly data, we found that almost everyone clicked through to our links between 4.52 and 4.57pm. This would definitely show that most people logon to their Twitter accounts during the last ten minutes of the working day. Therefore, by moving our client’s posts to this time slot, we were able to receive far more clicks.
Technorati
As a company offering travel marketing solutions online, we write blogs on behalf of many of our clients. But here’s a scary statistic: there are more than 57 million blogs online. So how do you work out which ones are worth reading? A search engine specialising in blogs can help, and that’s precisely what Technorati is. Make sure that you add your blog to Technorati and not only will people be able to find you, but you’ll also start to reap the benefits. One thing that irks many SEO agencies about Technorati is that posts aren’t sorted by the keyword and instead are ranked on the time that they’ve been updated. But whilst keyword usage isn’t important, the words that you place in your tags are, as the indexing tool is based on how bloggers tag their blogs. So if you update your blog regularly and want more traffic, then make sure you list it onto Technorati.
Trending Topics/Hot Trends
Providing travel marking solutions online for a number of clients, we need to know what works and what people are talking about. For our US clients we use Google HotTrends to see the topics that people are searching for each week, we then try to include these terms in blog posts. For example, today’s Hot Topics are pigs and titillation! So writing a blog post on how titillating pigs are would get you extra traffic; well that’s the theory anyway! Google HotTrends has a UK subsidiary, but this isn’t shown on the home page. To access Google HotTrends UK you’ll need to click through on one of the American keywords, the UK HotTrends appear on the left hand side of the page in a column. Currently trending are Volvo and Australia, as many of our topics sell tours in Oz, we would tweet about Australia on Twitter knowing that people searching through the trending topics may pick up on this post. One of our clients specialises in courier jobs so a blog post about why Volvo vans are best for delivery work, would also be in order.
Frank Orman is the managing director of LeadGenerators – specialists in UK travel marketing online. Focussing on site conversion, pay per click and SEO issues, the company has achieved some excellent results in its 4 years in business.
Article Source:
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This post was written by Rolf on May 10, 2010
