Marketing Promotion

• Get a free Twitter account to attract new customers, new work, or a new job!
• Use Twitter to connect with customers, co-workers, family or friends.
• Discover which of your friends, customers or competitors is on Twitter, and how to connect with them -- or spy on them!
• Save time with free Twitter software and tools.
• Use Twitter absolutely free on your PC, Mac, cellphone or e-mail, instant-messaging, iPhone, or any combination.
• Save time by filtering out drivel and unimportant Tweets.
• Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account.
• Protect your reputation and prevent customer-service issues and bad publicity.
• Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost.
• Learn why Twitter works better than advertising.
• Drive traffic to your Web site, use Twitter as a virtual customer help desk.
• Build a following of loyal customers and followers.
• Avoid Twitter mistakes and gaffes.

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

• Find the business side — explore the variety of social media options and research where your target audience hangs out

• Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

• Establish your presence — start a blog or podcast to build a following

• Follow and be followed — find the right people to follow on Twitter and get them to follow you

• Fan out — showcase your company with a customized Facebook business page

• Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

• Tips for finding your target market

• Important legal considerations

• Step-by-step guidance for setting up a campaign

• Lots of helpful technology tools

• Blogging and podcasting advice

• How to make Twitter pay off for your business

• Tools for analyzing your success in each medium

• When to move forward and when to pull back

• 90% of all U.S. Internet users visited social networking sites in December 2011 (comScore)
• Consumers are spending 1 out of every 6 online minutes on social networks (16.6%), up from less than 10% in 2010. (comScore)
• 97% of marketers agree that effective social media marketing provides benefits and value to their business (eMarketer). 
• 88% of marketers found that social media helps grow brand awareness and increase sales (Wildfire Interactive). 

Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.

Social Networking for Career Success offers:

Information on how you can create an effective, compelling online presence; advice from successful professionals on how social networking can propel your career; the ins and outs of social networking sites (LinkedIn, Twitter, Facebook, Quora, and many more), from the basics to the advanced features; tips for creating and maintaining a blog that will establish you as an expert in your field; and much more.

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking