Marketing Promotion Marketing is an integrated communications-based process

One of the most successful strategies today for retaining and building your customer relationships is something called Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, one-on-one, relationship-building marketing without all the things you hate. In case youre not aware of its capabilities, let me explain the technology.

You start with a database of phone numbers for people with whom you already have some sort of relationship. Next, you write up a short, but motivating message that you want to leave them. Something like: “Hi, this is Michael Jagger, from Re/Max Alliance. I’m calling because I wanted to tell you about a special Foreclosure Property Listing program we’ve instituted for our top clients. We’d like to offer you a 15% discount on admission to this program. All you have to do to qualify for this price break is call our 24 hour, toll-free recorded message line at 855-666-5555. If you listen to this message, within 48 hours you’ll get the secret password that will get you access to this discount. You can also find this secret password on our web site; www.michaeljagger.com. Thanks for being such a good client. Read More…

Technorati Tags: business, clients, communication, Lead Generation, marketing, prospects, Voice Broadcasting

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Presenting the findings of a research study to the client is the pinnacle of the entire research process. Working out how to present these findings in a way that the client can easily understand, is, therefore, a crucial part of any market researcher’s job. One way to present these findings is by using a Mind Map. A Mind Map is a means of organizing information spatially, rather than linearly, by “mapping out” the information using words, images, pictures, and phrases. Because the Mind Map uses spatial, visual and image components, it is believed to engage more areas of the brain, making the information easier to process via the brain’s natural functioning. Mind Maps can thus be an advantage when presenting research findings to clients, because they offer a visually stimulating, easily understood, representation of the results.

An Example of Research Findings Organized Using a Mind Map Read More…

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Posted under CRM, Marketing Promotions, business networking, customer relationship management, inquiries, leads, marketing, marketing consulting, marketing promotion, one-to-one marketing, sales consulting, social networking

Introduction

Out of Home advertising, hereafter referred to as OOH advertising, is a form of advertising that many businesses already know very well. Basically, it is a form of advertising that appeals to the average consumer when they are out of their house. This means that it is not television or radio commercials or internet advertisements. It is billboards and ad space purchased on walls and at public locations.

Digital OOH advertising is something that does the exact same thing, but basically just takes it to the modern era. Rather than having a static advertisement, you can have a digital advertisement. There are many places in public nowadays that can play commercials, so you can use your television commercial out of the house to actually appeal to people. This is just one example of the wide world of digital OOH advertising that is available out there for the smart business marketer. Read More…

Technorati Tags: ads, advertising, business, clients, digital, digital signage, marketing, Media, mobile, money, network, OOH, Out of home, sales

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