One of the most successful strategies today for retaining and building your customer relationships is something called Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, one-on-one, relationship-building marketing without all the things you hate. In case youre not aware of its capabilities, let me explain the technology.

You start with a database of phone numbers for people with whom you already have some sort of relationship. Next, you write up a short, but motivating message that you want to leave them. Something like: “Hi, this is Michael Jagger, from Re/Max Alliance. I’m calling because I wanted to tell you about a special Foreclosure Property Listing program we’ve instituted for our top clients. We’d like to offer you a 15% discount on admission to this program. All you have to do to qualify for this price break is call our 24 hour, toll-free recorded message line at 855-666-5555. If you listen to this message, within 48 hours you’ll get the secret password that will get you access to this discount. You can also find this secret password on our web site; www.michaeljagger.com. Thanks for being such a good client.

These messages are recorded using your regular phone, and then you e-mail your list of recipients to the Voice Broadcasting company, and this message gets sent to the list of numbers you provided. The message is sent during a specific time of day, when your prospect is least likely to be home, and your message is most likely to be picked up by voice mail.

Your prospects just received a personalized message from you, without you having to call anyone! They weren’t harassed by a sales call, you didn’t waste time with someone whos not interested and they can replay the message at their leisure to collect the pertinent info when it suits them. Incidentally, if a live human answers, the system simply says Oops, sorry! and hangs up! No one wants to bother them, and this system prevents that completely!

So, in summary, you have short, but powerful messages that you can send to literally thousands of people at one timewithout any work except for the 30-40 seconds it takes to record your message. There are endless ways you can use this system to explode your profits. Business owners are using this system every day!

A company named Automated Marketing Solutions would like to help you grow your business by using this method, as well as other marketing strategies. It is AMS intent to ensure that we leave no stone unturned when it comes to your education on Technology, Marketing and as a result, Success. For more information, visit http://www.automatedmarketingsolutions.com

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Presenting the findings of a research study to the client is the pinnacle of the entire research process. Working out how to present these findings in a way that the client can easily understand, is, therefore, a crucial part of any market researcher’s job. One way to present these findings is by using a Mind Map. A Mind Map is a means of organizing information spatially, rather than linearly, by “mapping out” the information using words, images, pictures, and phrases. Because the Mind Map uses spatial, visual and image components, it is believed to engage more areas of the brain, making the information easier to process via the brain’s natural functioning. Mind Maps can thus be an advantage when presenting research findings to clients, because they offer a visually stimulating, easily understood, representation of the results.

An Example of Research Findings Organized Using a Mind Map

Imagine a scenario in which a researcher has just finished fielding a study for his client on her new product, the Big, Beefy, Juicy Burger. The client wants to know whether her product did well in a taste and naming test. After reviewing the data, the researcher discovers that the product did well taste-wise among all age groups except those18-24 years old, and poorly in terms of the product name among females in general, 25-34 year olds, and those age 50 and older. In addition, male respondents and those age 34 and younger said they were more likely to buy the product if sold than females and those 35+. All of these findings contain information the client would want to know. How can the researcher use a Mind Map to organize these findings?

The researcher might first begin by listing the main research objective, to find out how well the Big, Beefy, Juicy Burger does on the dimensions of taste, name preference, and intent to buy, in the center of the Mind Map. He next could list each of the three dimensions stated in the research objective on “branches” that are attached to the central image. The dimension fields would have “child branches” labeled “Like” and “Dislike” stemming from them. Lastly, flowing from the “Like” and “Dislike” “child branches” would be the main groupings of the respondents surveyed, the age and gender groupings, depending on how well that dimension did with the group. For instance, if 60% or more of respondents in a group liked the product name, that group would be attached to the “Like” “child branch” of the name preference dimension.

The researcher should be as creative as possible when constructing the Mind Map to make it both visually appealing and easy to understand. Put simply, the client should be able to understand the research findings just by looking at the map, without any explanation from the researcher. Attached is a Mind Map showing the stated research example and findings “mapped out” in the manner described.

Easier Delivery of Research Findings to Clients

In the attached example, a Mind Map showing the findings of the research study was constructed using a very simple process. However, as the attached Mind Map exhibits, the findings are clearly identifiable, and are shown in colorful, visual, take-away representations. The inherent clarity and intuitive nature of the Mind Map makes it easy for the researcher to present his or her findings, and give any subsequent recommendations based on these findings. By beginning with a clearly constructed diagram of the findings, the researcher has now made the final step of delivering them to the client a much simpler process.

Introduction

Out of Home advertising, hereafter referred to as OOH advertising, is a form of advertising that many businesses already know very well. Basically, it is a form of advertising that appeals to the average consumer when they are out of their house. This means that it is not television or radio commercials or internet advertisements. It is billboards and ad space purchased on walls and at public locations.

Digital OOH advertising is something that does the exact same thing, but basically just takes it to the modern era. Rather than having a static advertisement, you can have a digital advertisement. There are many places in public nowadays that can play commercials, so you can use your television commercial out of the house to actually appeal to people. This is just one example of the wide world of digital OOH advertising that is available out there for the smart business marketer.

Utilizing Digital OOH

A lot of people think that when a new way of doing something comes along, people automatically have to pay homage to that particular way of doing something. The truth of the matter is that people do not have to pay homage to that particular way of doing something. It is a business choice. There is no point in getting enamoured of something like digital OOH unless you are willing to go through it all and do it in a way that actually benefits your business. If you are just going to do it for the sake of doing it, there is no point in really doing it to begin with.

This is confusing, so an example is best. Suppose that you are already doing OOH billboard advertising and it is going great for you. All of a sudden, your city creates a beautiful square that is surrounded with plasma screens. Plasma screens will give you an opportunity for digital OOH advertising. Should you take that opportunity or should you let it slide in favour of keeping at it with your current campaigns?

The easy answer is that you should stick with the billboard if it is working well for you. The medium answer is that you should try out the OOH plasma advertisements through the digital commercials that you have and see how they do. The hard answer is that you should switch entirely if you think that the plasma screens can really up the ante as far as your advertising returns are concerned.

You will notice that none of those three answers refer to switching to digital OOH for the sake of advertising in digital OOH media. And in the end, that is what is meant by not doing it for the sake of doing it.

Final Thoughts

Utilizing digital OOH can really benefit you if you use it in the way mentioned above. It can give you better campaign returns through higher exposure and more interesting advertising media. However, that is not necessarily going to be better than a highly effective standard OOH campaign.

We offer intelligent and strategic digital Out-of-home (OOH) media planning and OOH advertising services across North America. Our advertising campaigns deliver across over 80 networks in over 16 main venue categories and over 70 sub-categories.