Anyone who has sat down to dinner has, no doubt, had the phone ring only to get a pre-recorded message or Voice Broadcast. So when I pose the question I do in the title, many first inclinations will be to respond in the negative. If you do think that way then you may be missing out on one of the most powerful marketing tools available to you. All of us who have had our dinners interrupted are the victims of a business that did not understand the tool and how it fits into a professional Marketing Program. If they did we would have never received that call in the first place.
The reality is Voice Broadcasting is not a Prospect Generator. Used in this manner it leads to frustration and sometimes anger. Neither of these conditions is conducive to attracting new prospects. What Voice Broadcasting is, is one of the most useful and cost effective Automated Client Retention Tools you can have in your Marketing Arsenal. Marketing statistics demonstrate that it is ten times easier to sell to an existing customer than to a new prospect. That’s because they have a relationship with you, and already know and trust you. Voice Broadcasting automates the relationship in a personal way no other technology can. Read More…
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Posted under marketing
This post was written by Sven Makowal on March 12, 2010
