Measuring media has long been a challenge. Now with internet, social media and web 2.0, the challenge is even greater. And this new media has “democratized” the press and proliferation is huge. Tracking this new media and combining it with “old media” measurement is the new goal.
News went online, then entertainment. TV & VCR’s became TIVO, YouTube, Hulu, and ITunes. And along with this shift, media became social with consumers carrying a voice. Forums and message boards became blogs and social networks. Private game consoles became a social gaming universe. Personal texts turned into public tweets. Privacy was hot, and then it was not. Read More…
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This post was written by Greg Artzt on May 10, 2010
