Presenting the findings of a research study to the client is the pinnacle of the entire research process. Working out how to present these findings in a way that the client can easily understand, is, therefore, a crucial part of any market researcher’s job. One way to present these findings is by using a Mind Map. A Mind Map is a means of organizing information spatially, rather than linearly, by “mapping out” the information using words, images, pictures, and phrases. Because the Mind Map uses spatial, visual and image components, it is believed to engage more areas of the brain, making the information easier to process via the brain’s natural functioning. Mind Maps can thus be an advantage when presenting research findings to clients, because they offer a visually stimulating, easily understood, representation of the results.
Posted under business networking, customer relationship management, marketing, Marketing Promotions, social networking
This post was written by Rolf on March 3, 2010
