Marketing Promotion » Voice Broadcasting

What you Need to Know About Business Cards, Yellow Page Ads, And Val-Pak Coupons

Sven Makowal — Sat, 13 Mar 2010 11:41:26 +0000

The business person today is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the challenges you are forced to meet. Reality is that all of the options available will work to one degree or another. The key to your success, no matter what medium you select, is to differentiate yourself in a manner that appeals to your potential prospect. When you understand this, you can be successful regardless of your choice.

Too often people follow the generally accepted trends and styles. This happens with the clothes we wear (anyone remember Beatle Mania?), the beer we drink (what age are you?) and the way we advertise in things like the Yellow Pages. Try scanning the Yellow Pages and you will see page after page of similar looking business card layout and wording. What happens is we start to mentally purge the look-a-likes and carry on until we see something that is different.

Some of the most interesting, and different, ads that I have seen appear as public service announcements. They have headlines like: Warning! Don’t Even Think of Using a Travel Agent Before Calling FREE Traveler Awareness Hotline! The copy below this ad would offer free advice on how to book the best rate for your next trip. I was scanning the travel section because I was obviously interested in taking a trip and this advertisement, because it was different, caught my eye. To make it really successful it also had an 800 number at the bottom to call for a Free Report. There was no ad sponsor so the whole presentation was non-threatening. I was given a safe way to get information I wanted without having to speak directly to a Travel Agent whose will endeavor to sell me.

The same method can be used regardless of the medium you select for your advertising. Be it Yellow Pages, Business Cards and Val-Pak Coupons. The key is to use the criteria that make it different, interesting and non-threatening. As much as the principles are basic – there definitely is an art to this type of marketing.

There is a company that, over the last 12 years, has developed automated systems that allow business people to incorporate any type of marketing advertising into an overall Marketing Strategy. That company is Automated Marketing Solutions or AMS. They differentiate themselves by not only providing marketing solutions, but by educating their consumers on the proper techniques to use, including how to create the right message depending on the medium being used. It doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to maintain and control that program without any further human input.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks. It also allows for consistency in marketing messages. It means that businesses never need worry about losing customers who misinterpreted your lack of contact for lack of follow up. If you would like to hear more about Direct Response Marketing and how it can benefit your business, visit Automated Marketing Solutions today. Find out how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about Robot-Marketing and how it can benefit your business, visit Automated Marketing Solutions today.

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Technorati Tags: Automated Marketing, Automated Marketing Solutions, direct response marketing, e commerce, E-mail Broadcasting, Increasing Sales, Lead Generation, Lead Management System, marketing, Money Making Secrets, On-Line Marketing, Recorded Messages, Val-Pak Coupons, Voice Broadcasting

How Voice Broadcasting Can Help You

Sven Makowal — Sat, 13 Mar 2010 10:17:43 +0000

One of the most successful strategies today for retaining and building your customer relationships is something called Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, one-on-one, relationship-building marketing without all the things you hate. In case youre not aware of its capabilities, let me explain the technology.

You start with a database of phone numbers for people with whom you already have some sort of relationship. Next, you write up a short, but motivating message that you want to leave them. Something like: “Hi, this is Michael Jagger, from Re/Max Alliance. I’m calling because I wanted to tell you about a special Foreclosure Property Listing program we’ve instituted for our top clients. We’d like to offer you a 15% discount on admission to this program. All you have to do to qualify for this price break is call our 24 hour, toll-free recorded message line at 855-666-5555. If you listen to this message, within 48 hours you’ll get the secret password that will get you access to this discount. You can also find this secret password on our web site; www.michaeljagger.com. Thanks for being such a good client.

These messages are recorded using your regular phone, and then you e-mail your list of recipients to the Voice Broadcasting company, and this message gets sent to the list of numbers you provided. The message is sent during a specific time of day, when your prospect is least likely to be home, and your message is most likely to be picked up by voice mail.

Your prospects just received a personalized message from you, without you having to call anyone! They weren’t harassed by a sales call, you didn’t waste time with someone whos not interested and they can replay the message at their leisure to collect the pertinent info when it suits them. Incidentally, if a live human answers, the system simply says Oops, sorry! and hangs up! No one wants to bother them, and this system prevents that completely!

So, in summary, you have short, but powerful messages that you can send to literally thousands of people at one timewithout any work except for the 30-40 seconds it takes to record your message. There are endless ways you can use this system to explode your profits. Business owners are using this system every day!

A company named Automated Marketing Solutions would like to help you grow your business by using this method, as well as other marketing strategies. It is AMS intent to ensure that we leave no stone unturned when it comes to your education on Technology, Marketing and as a result, Success. For more information, visit http://www.automatedmarketingsolutions.com

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Technorati Tags: business, clients, communication, Lead Generation, marketing, prospects, Voice Broadcasting

Can Voice Broadcasting Explode Your Income?

Sven Makowal — Fri, 12 Mar 2010 11:27:22 +0000

Anyone who has sat down to dinner has, no doubt, had the phone ring only to get a pre-recorded message or Voice Broadcast. So when I pose the question I do in the title, many first inclinations will be to respond in the negative. If you do think that way then you may be missing out on one of the most powerful marketing tools available to you. All of us who have had our dinners interrupted are the victims of a business that did not understand the tool and how it fits into a professional Marketing Program. If they did we would have never received that call in the first place.

The reality is Voice Broadcasting is not a Prospect Generator. Used in this manner it leads to frustration and sometimes anger. Neither of these conditions is conducive to attracting new prospects. What Voice Broadcasting is, is one of the most useful and cost effective Automated Client Retention Tools you can have in your Marketing Arsenal. Marketing statistics demonstrate that it is ten times easier to sell to an existing customer than to a new prospect. That’s because they have a relationship with you, and already know and trust you. Voice Broadcasting automates the relationship in a personal way no other technology can.

Marketing is essentially the creation and maintenance of relationships. This is because people want to feel comfortable with the people they are doing business with. They desire, at some level, a relationship. We also have to bear in mind that most purchasers, up to 95% in fact, are simply in the information gathering mode and are NOT ready to buy when you first contact them. This being the case, Voice Broadcasting becomes very important to a business as they start to build and nurture that relationship.

I have learned about a company that has spent the last 12 years developing a series of integrated marketing technologies including Voice Broadcasting. They have actually defined 10 key features that any Voice Broadcasting solution must incorporate into their technology. That company is called Automated Marketing Solutions or AMS. AMS provides a full array of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. Their many years of experience in Direct Response Marketing ensure that even the beginner can quickly integrate and take advantage of all of the benefits of Voice Broadcasting. They not only provide training on message creation, they will even have the messages professionally recorded for you.

But it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is created and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human input.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks. Consistency in marketing messages is also improved. It means that businesses never need worry about losing customers who misinterpreted your lack of contact for lack of interest. To hear more about Voice Broadcasting and how it can benefit your business visit Automated Marketing Solutions today. See how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

To learn more about Voice Broadcasting and how it can benefit your business visit Automated Marketing Solutions today. See how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

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