The Marketing Mix – Marketing Promotion

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This lesson on Marketing strategy presents the concept of promoting an item.
Enjoy more at.

This video is part of a series of brief lessons about Company Technique. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Professions.

The course offers a complete Organisation Education: Service Technique, Management, Marketing, Accounting, Decision Making & Settlement in simply under 10 hours.

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Marketing module table of contents:.

Marketing: An Intro.

Intro to Marketing.
What is Marketing's function?
Who operates in Marketing?
Marketing's essential processes.

Marketing: Building a Marketing Technique.

Exactly what is a marketing plan?
The psychology of clients – needs, wants, and needs.
Conducting marketing research.
The different phases of marketing research.
Gathering Primary Data for Market research.
Performing customer segmentation.
Selecting a target customer group.

Marketing: Ways to establish an effective Marketing Mix.

The four Ps of Marketing and their importance.

Marketing: The best ways to set up an efficient Marketing Mix – Product choices.

The product principle.
Classifying a company's items.
The typical item lifecycle.
Item branding.
Item packaging.

Marketing: Ways to establish an efficient Marketing Mix – Rates decisions.

The variables influencing product prices.
The demand curve.
Carrying out break-even estimations.

Marketing: The best ways to establish an effective Marketing Mix – Place choices.

Setting up item distribution.
Types of distribution channels.
The introduction of e-commerce.

Marketing: The best ways to set up a reliable Marketing Mix – Promo choices.

The essence of marketing promotion.
Producing a marketing campaign.
The significance of social media.

Marketing: Ways to set up an effective Marketing Mix – A dynamic idea.

The four Ps of Marketing – A dynamic idea.

Marketing: Marketing strategy in the long run.

Allocating the funds offered for Marketing – The budgeting workout.
Using KPIs to enhance decision-making.
Short-term vs. Long-term marketing goals.
Analyzing and determining the Customer-Lifetime-Value formula.

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Promotion is essentially the art of interacting a product's advantages to clients and convincing them to obtain the item as soon as, or preferably, a repeated variety of times.

There are three degrees of brand name commitment:.

Awareness.

Choice.

And Persistence.

Marketing communication focuses on the 3. Customers should know an item exists. Once they do, we have to convince them it is better than rival items so they can establish a preference. In the best-case scenario, customers who choose the item will comprehend its functions well, which will develop informative awareness, which will make them able to explain its benefits to other clients.

Continued purchasing of an item, brand persistence, is the objective of marketing communication. It occurs when consumers connect a product with their own way of life. The sensation of individual connection turns duplicated clients into raving fans.

The Marketing Mix - Marketing Promotion

On facebook: https://www.facebook.com/365careers/
On the web: 365careers.com
On twitter: https://twitter.com/365careers

This lesson on Marketing strategy introduces the notion of promoting a product.
Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo .

This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers.

The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours.

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Marketing module table of contents:

Marketing: An Introduction

Introduction to Marketing
What is Marketing's role?
Who works in Marketing?
Marketing's key processes

Marketing: Building a Marketing Strategy

What is a marketing plan?
The psychology of customers - needs, wants, and demands
Conducting marketing research
The different stages of marketing research
Collecting Primary Data for Marketing Research
Performing client segmentation
Choosing a target customer group

Marketing: How to set up an effective Marketing Mix

The four Ps of Marketing and their importance

Marketing: How to set up an effective Marketing Mix - Product decisions

The product concept
Classifying a firm's products
The typical product lifecycle
Product branding
Product packaging

Marketing: How to set up an effective Marketing Mix - Pricing decisions

The variables influencing product pricing
The demand curve
Performing break-even calculations

Marketing: How to set up an effective Marketing Mix - Place decisions

Setting up product distribution
Types of distribution channels
The advent of e-commerce

Marketing: How to set up an effective Marketing Mix - Promotion decisions

The essence of marketing promotion
Creating a marketing campaign
The importance of social media

Marketing: How to set up an effective Marketing Mix - A dynamic concept

The four Ps of Marketing - A dynamic concept

Marketing: Marketing strategy in the long run

Allocating the funds available for Marketing - The budgeting exercise
Using KPIs to improve decision-making
Short-term vs. Long-term marketing goals
Interpreting and calculating the Customer-Lifetime-Value formula


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Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times.

There are three degrees of brand loyalty:

Awareness

Preference

And Insistence

Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers.

Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.

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