How To Market Your Business On Social Media
If you want more eyes on your business and more
sales in your bank account social media marketing is the way to go. In this video, let's talk about
how to market your business on social media. Here's the thing, I want to let you in on a
big secret. There are three main objectives to keep in mind with marketing your business
on social media and if you don't have this then your strategy is broken. Then I'm going to
share with you three proven tactics for landing clients, growing your business, getting clients
that even you love to work with and that love to pay you. What are the objectives of social media
marketing? I am so glad you asked, there's three of them. You ready for it? Lead generation, lead nurture
and lead conversion. If you don't have those then your business is broken, and you're just
creating content for the sake of content, and you're going to keep running on this hamster
wheel, and you and your business deserve way more than that. Every single piece of content you
create to market your business on social media should be reaching and accomplishing one of these
three or all of these three.
Lead generation, lead nurture, and lead conversion. Every single piece
of content should be reverse engineering what it is that you have to sell and how is that piece of
content either generating, nurturing or converting. Sometimes they can even be leading to all three.
For example, I might have a post where I'm telling a story about a strategy that I use that changed
my life, that changed my business, that helped me to make more money and I could say, "Click the link
below to get access to this thing. I'm going to give it to you for free today." That post, that piece
of content, because it has a strong call to action is going to generate a lead.
Because they can click
through that call to action and they can join my email list. Which then, they are going to
be nurtured. But even if I back up to that post itself where I'm telling a really
engaging story that I've created it with the strategy in mind. That I want to give them
this epiphany, that they walk away with thinking, "That's the way that I can now also get this
result." It's nurturing them before I've even generated that lead and then the conversion comes
on the back end after they've opted into my email list and maybe I have a nurturing email sequence
that then brings them towards purchasing. You know, a consulting call with me or purchasing one of my
courses and that's the conversion.
So think about how every single piece of content is accomplishing
one or all of those three, lead generation, lead nurture, and lead conversion. I would recommend
you actually write that down on a sticky note, put it beside your computer. So that you keep that
in mind and never forget that when you're creating content. Because we are not here to create content
for the sake of content. That's like throwing spaghetti at the wall and seeing what sticks. We're
not about that. We are doing this intentionally to grow our businesses, right? After hearing
that I want to know what you think about that? Have you ever thought about that before? Have
you unintentionally been just creating content for the sake of content or have you been using
these three? Let me know in the comments below. Having an effective social media marketing
strategy is so important, why? Because this isn't a hobby, this is a business.
We're not doing this
just for fun although, your business should be fun. We want to be creating something that is going to
give us an ROI a return on investment. A return on energy, a turn on the money that we invest, a return
on the time that we invest. Ideally, we want to be able to reach more people and you know it's
kind of funny when I hear people talk about you know get rich quick schemes. I'm not trying to
help you get rich slowly either. So when you have a strategy that's going to be the fastest path to
cash, to growing your business, to reaching more people, and making the impact that you want to
make, and social media marketing can be one of the most effective ways.
Because our audiences are
on social media all the time and if we know how to utilize that to reach them, to give them value,
and then to lead gen, lead nurture, and convert them into a customer. That's how we're going to grow and
that's how we're also going to be able to make our impact in the world. By allowing them to grow in
the ways that our products and services provide. So just posting, just creating content, spray and
pray, putting it out, throwing spaghetti at the wall. That's not a strategy. Again, go back to lead
generation, lead nurture, and lead conversion, that is your strategy. So even if you're brand
new to business.
You might be thinking, "Well, how do I create a strategy if I've never done
this before? I got to test my content." Absolutely, but you're also going to test your content
with intention. As a new business or an existing business these following tips are going to be
really important for you, to make sure that you have them in place. First of all, is your branding
so that people can recognize you. If I were to say to you right now, just do it.
What does that make
you think of? Nike, right? If I showed you these golden arches. What would that make you think of?
McDonald's, right? They have these images or they have this slogan that is recognizable all over the
world. Think about how you can create your branding to be memorable for your audience. Something that
they resonate with. Something that they get a feeling about. I mean, I don't know about you but
I think about Nike, and I think about athleticism, I think about excellence, I think about hard work
and determination, and perseverance. I think about McDonald's and I think about happy meals. I loved
having meals as a kid. It made me happy. It was this like fun experience with my brother, my little
brother, or my parents, or my friends. You know, the birthday parties and the jungle gyms and stuff.
It's a fun experience for me.
What do you want your business to be about and how can you make
sure that everything you put out on social media is aligned with that branding? The other piece of
creating your branding is going to be the stories that you tell. So I recommend for every client that
I ever work with or for anyone that ever listens to these videos to create a story inventory. Write
that down, story inventory. What is your story? You have multiple stories. You have your origin
story of how you came to be who you are today. What was the thing that encouraged you
to grow or start this business that you have, and what are the pivotal moments along the way
that taught you lessons or shaped you into who you are today? I would actually recommend having a
google doc or a huge notebook where you just brain dump all of your stories.
This might be childhood
lessons, it might be experiences with your family, it might be you discovering your expertise or your
skills, or what it was that encouraged you to start this business that you have today, and anytime you
create a piece of content you can go to your story inventory and share one of those stories in your
content, that people are going to resonate with. The reason why I urge you to tell stories in
your content is because stories stand the test of time. Stories have been brought through from
generation to generation. The things that carry on our culture or generations of wisdom is the
stories that we tell and that we carry on, and as you tell these stories people resonate with them.
They're captivated, they move in closer, they want to hear them. Think about your favorite
movies that you love to watch. You're following a storyline. You're connecting with the protagonist
the main character. You're on the edge of your seat watching them as they go through their trials
and their tribulations and by the end of the movie why do you feel that adrenaline rush or sometimes
that like serotonin or dopamine hit? That you just love this character that you fall in love with
over the last like an hour and a half to two hours. Well, it's because you've watched their journey
from start to finish.
It's that you watch them hit rock bottom. You watch them climb their way up
and because of that, you cheer louder when they win. Whether that means they got the girl or landed
the dream job or won the race. You got to see what they went through and you resonate with them.
Whether you've been in the same experience or that you can relate to something similar that you've
experienced. When you can share that through your content that's going to create this undeniable
connection with your audience.
You know, I see a lot of new businesses focus too much on fun facts
and tidbits, instead of going deep into the stories. When I first started my business I was a social
media manager and I was also a full-time dental hygienist. That was one of my first jobs is,
I was doing social media for the dental office I worked at and sure I could have made posts about
how many times a day to brush your teeth and and fun facts about cavities and fluoride
and stuff. But that's not the stuff that makes people stop scrolling. That's not the stuff that
captivates them and makes them think about it for for days on end.
The stuff that makes them stop
what they're doing and pay attention is the story. So, I would find stories from the people at our
office or I would make up a funny story about our office goldfish and that's the thing that
gets a reaction. So think about that as you're creating your content. There's nothing wrong with
sharing those fun facts and those tidbits. But can you tie it into a story that people will actually
stop the scroll and pay attention to? Now before I tell you about my proven tactics to landing your
dream clients through social media.
Make sure that you hit that subscribe button. If you're an
entrepreneur and you're looking to up-level and grow and scale your business, make sure
to subscribe. Because I'm putting out videos like this every week. Okay, how to land your dream
clients on social media? I have three tactics I'm going to share with you. The first one is a strong
call to action at the end of every single video. Remember when I was giving the example about lead
generation. Maybe I tell this really great story and I segue it into giving them the answer to that
if they click the link below and they get the PDF, or the ebook or they watch the next video
or they sign up for a webinar. Whatever that thing is that next step that I want them to take. By
telling them what to do, by inviting them, that is a call to action. That's me saying, "Here's the next
step that you can take to get more value from me. Click the link below." It's a strong call to action.
When I first started creating content on social media I didn't know what that was.
I didn't
know that I'm supposed to tell them what to do next. I think I kind of assumed like, "Well, if
they like the video, maybe they'll subscribe or maybe they'll reach out to me, maybe they'll email me."
You can't assume that because they don't know that they're supposed to do that or they don't
have a reason to. You have to give them a reason to act. So having a strong call to action telling them
where to go, that's where you also get to actively pursue that relationship. It's like being on a date
with somebody, if you were on a date and you wanted to have that second date.
I mean, sure you can
play hard to get but they might also be thinking, "Did that even go well? Do they like me? Should
this go anywhere?", and then what if that's like a misconnection. Instead, just ask for the
second date, ask them to take action click the link below, join your email list and continue
that relationship. Speaking of dating, the next concept that I love to share is know, like, trust.
Your audience to be able to take that action needs to know you, like you, and trust you, and I
use this dating analogy to create that image for you. That you're not just going right in for the
proposal. You're nurturing your audience through this valuable content. So that when you do have
that call to action it's a no-brainer. Because they know you, they like you, they trust you. if you
didn't take the effort to date your audience. It would be the equivalent of someone coming up to
you on the street and being like, "Hey want to get married?".
You're like, "I don't know you. You don't
know my last name. You haven't taken me to dinner." You gotta get to know your audience and they need
to get to know you, and that's by creating valuable content. Now, that's not to say that you can't have
calls to action your content right from the get-go. But that you lead with value before you bring
them to a call to action, and the way we do that is through the third tactic that I like to call
the 80/20 rule. Now this can be 80% and 20% in one piece of content or it can be 80/20 in
your whole content structure. So an example is you know the post example that I gave you before.
Where I told a story and that's like 80 percent of the post and 20 percent of the post was the call
to action. So I led with value, I told them a story that hopefully tugged at their heartstrings or
showed them the path and painted that that picture of what life could be like if they follow this
strategy that I'm about to tell them when they click the link below.
So having the 80/20 rule is
going to be really important for building that know like trust factor. Dating your audience and
leading to the call to action in a way that isn't abrasive like going straight for the proposal.
So remember all in all lead with lead generation, lead nurture, and lead conversion. When you have that
in mind with every piece of content you create that's what's going to boost brand loyalty and
sales.
If you want to learn more about creating content that converts into cash flow and builds a
raving audience for you. I have a training on just the thing. If you click the link below you can get
free access to my next training, I'll see you there..
