what is the best fashion marketing strategy in 2024 and how can you take advantage of it for free over my career in the fashion industry I've helped Brands to collectively earn millions in sales in this video learn to get more sales for your fashion brand without being burned out by posting even more to social media I'll share what the best fashion marketing strategy is for 2024 why it's so powerful and how you can use it in your fashion business make sure you stay to the end for an added benefit for this method which will not not only help you make more sales in your business today but also help you gain more sales over the coming weeks and months and years as well hi there I'm Vicki aka the fashion business coach and I love helping Brands to strategically grow so that they can increase their sales and their profits as well I've created a free glossery of must know fashion industry terms that are going to help you to scale your business you must know what kpis are YTD means what Jim Roy is and I and a bunch more of different terms so if you don't know what they are head to the link to register for your completely free copy of that ebook so let's dive into it the best marketing strategy right now here in 2024 is relationship marketing and this is really really exciting news because it means that we don't have to post as much as perhaps we have been doing already on social media it's also really exciting because it means that we don't have to focus on building a bigger and bigger audience all the time in order to make more sales it actually allows us to Leverage our existing audience whether that's on a social media channel whether it's an email list whether it is both and it's going to allow us to generate income through that existing list this is amazing news because chances are you already have some followers and now you just need to get to know them better build that relationship and see your sales grow as a result this topic right here right now is the biggest advantage that you have over big Brands because big Brands cannot use the strategy they are going to have to keep producing a ton of content spending loads on ads spending loads on influencers they're going to have to keep doing these things to stay visible they don't have the luxury of a smaller audience that they can get to know really really well so this is our superpower so if you are somebody who is working alone in your fashion business or with a small team wondering how you can have impact without spending any money this is it this is for you relationship marketing is the solution that is going to help you to grow your business in this next year bottom line is that even in this digital age people still buy from people and crucially they buy from people they like and that they trust think about it if you were watching an ad and the person who was selling you this product was incredibly annoying I mean chances are you wouldn't even make it through the ad right but you're not going to buy from somebody if you find them annoying you're not going to buy from someone if you don't like them you're going to feel icky about handing over your hard eared cash to somebody that you just don't like and the same is true for your customers as well so if you are somebody who has been hiding behind your computer screen and not showing people who you are why you are passionate about your business why you care about your customers you are missing out because people are going to see you as a big company which isn't a good thing they're going to see you as one of those faceless corporations who just sits in their office and counts their cash they want to hear from you your unique story and hear why they should care about you why should they invest in you and why should they support your business for example there's a brand that I buy from they're called bloomtown B tentacles and I buy like shower gel from them how many places could I buy shower gel I could buy it a lot cheaper I could buy it from places that are a lot more convenient for me I could buy it when I'm doing my grocery shopping when I'm checking out somewhere else but no I buy it from them because they've always taken the time to chat with me whether it's online whether it's via email and I want them to succeed we've had brief chats about their cats that they adopted from Bley and how they have this passion for their brand and the environment and all these things that we connect on so I'm going to keep buying from there them even though there are cheaper and more convenient options out there I'm still going to buy from them and that is the power of relationship marketing it is going to make people feel like they know you personally and therefore want to support you another side to this is that sales is all about trust think about it how many people do you know or maybe it's happened to you who have made a purchase online and then they've had some fraudulent activity on their credit card or they've been spammed with a bunch of things in the mail or they've had their details sold or they got the product and it was really rubbish and they couldn't return it all these different scenarios of people who have had unhappy experiences and the reality is the more businesses that have popped up online the more bad businesses there are and therefore the more bad experiences there are so people are more nervous about purchasing from a brand that they've never heard of before or never shopped with before so having these relationships is also going to build the trust with the audience so that they feel confident in purchasing from you the key takeaway here is that we don't want to be creating a one-way street with our marketing we don't just want to be posting posting posting We want to actually take the time to chat with our customers engage with them understand them get to know them better that is the bottom line here and I would love to know let me know in the comments be honest has your marketing been a bit of a one-way street so far up to this point have you just been posting stuff and not really asking questions not really getting to know your audience if I ask you about your audience can you tell me any personal details of any of your customers like their likes their dislikes what they like about your brand probably not and that is what you need to be working on this year so we've established that we want to be using relationship marketing for our fashion brand so how do we do this essentially bottom line we're going to be asking more questions of our audience of our customers and we're actually going to care about their response we're personally going to reply to them or maybe a team member if you are a bigger company but as a CEO I highly highly recommend that you do this yourself from time to time I've worked with companies who have hundreds of millions in sales and their CEO still gets on the phone sometimes and chats to customers it is that powerful this process and so many of you are missing out on this I am sure of it the other great thing about this is as well as this being a free process that you can do you can leverage your existing platforms and it's actually going to help you grow on those platforms as well as we talked about growth isn't really the goal here we don't need a bigger audience we just need to activate our audience but if you are using some like Instagram or Tik Tok or Facebook or any channel like that the more that you engage with that audience so the more comments and DMS and shares and things like that that you get that's going to be good for the algorithm so your content that you are posting if you continue to do that is going to be seen by more people so we kind of have this double win here we can actually amplify what we are posting if we're going to use that strategy by a getting it seen by more people and B the people who are seeing it are going to care more because we've started to chat with them I want you to kind of reframe your thinking a little bit when it comes to social media I want you to start thinking of it as a conversation Channel social media that clues in the title being social right so I want you to make sure that keeping on top of comments and DMS is higher on your priority list versus posting We don't just want to keep posting and ignoring people because people are going to be annoyed people are going to feel let down by you and the algorithm isn't going to like it either good questions you can ask people is what kind of things are you wanting to buy or what occasions are you shopping for for example one brand I worked with had these fantastic princess style dresses and we would always ask the audience what kind of events they were going to and they tell us about these fabulous plans that they had and it's a great opportunity to have these sorts of conversations understand the lifestyle of your customers more and therefore being able to make personal recommendations of things that they will like which is going to help us sell our products because we're not just blanket marketing to everybody saying buy this buy this but we're giving personal tailored recommendations which can be really really powerful side note to do this well you're going to need to be really clear on who it is that your target audience is now this is something that you should have done right at the start of your fashion brand Journey but if you haven't definitely start some work on that and really deep dive into who it is that you are selling to what their interests are what their psychology is so much about selling is about psychology and emotion so make sure you understand what makes them tick if you want help with this and understanding your audience and also help with this engagement piece with attracting people to your business with social media email marketing all the things definitely check out the fashion marketing course where I go through step by step my signature AC's framework which helps us to attract customers to our business engage with them and then sell to them so if you are newer to the fashion marketing scene or if you're not really seeing much success so far with your marketing then that is a great option for you another massively massively underused marketing technique is giving great customer service and frankly that should be a given for everybody but I see terrible customer service so often and you are really losing sales because of this I think about brands that I shop with and questions that I ask and often I'll just get this response it's clearly like a bot or just some sort of template that the person couldn't be bothered to customize and the number of times even in just the past couple of months that I've had to respond to a customer service message saying thanks but this doesn't answer my question honestly I just I'm mind blown by this so customer service is really really important if imagine you are in Hermes I can't do French accents well or Chanel or somewhere like that imagine you're in the store the service is going to be pretty epic right it's going to be pretty personal you're going to get all the help and support that you need now think about how you can translate that to your online sales particularly if you are selling a higher pric product how can you bring that level of experience that level of service that level of personalization into the online space there are a ton of different ways that you can do this and get great results from it so make make sure that you are spending time answering customer service questions properly and in a way that as we talked about at the start builds that relationship gets people excited to get to know you and thinks wow this person's really nice this business means a lot to them I should support them how can we have these genuine conversations with people in a way that really makes them feel like they are valued and that they are making the right choice by shopping with us great customer service is super personal it asks questions it listens it creates rapport with customers and makes personalized suggestions we're not just blanket showing oh here's my shop now page and you got everything on there we want to make sure that we're tailoring the suggestions that we make for our customers to their needs and also being mindful of the questions they've asked and what kind of answers we can give them that's going to best equip them and help them to feel confident in shopping with us bonus tip if you implement these steps you'll find that not only do you make more sales sort of in the immediate future from using these strategies from building this Rapport these relationships but also you'll notice over time that your returning customer figure gets higher AKA you'll have more repeat buyers and this is a really really powerful thing because it's considerably harder to sell to a new customer versus returning customers so this is a really great way to not only get more sales today but also in the future as well and just seeing more and more customers come back for more seeing more customers recommending you as well you can even take this a step further by encouraging more repeat customers by making sure that you have email sequences going out that are checking in with the customer seeing how they're getting on with their purchase asking for reviews and making sure that any emails that go out in the future are personalized to the fact that they are a valued customer rather than somebody who has never shocked with you before that personalization is really really key and really easy to do with email marketing as well so we've gone through a bunch of different things so let's recap first off you've learned that the best and most effective marketing strategy for 2024 is using relationship marketing it is super super powerful and best of all it is free you've also learned that building engagement getting to know your customers better and building Rapport and trust is ultimately the best way to get more new customers and to get more returning customers as well don't forget if you want help with all of this plus attracting customers to your business getting a website created that actually converts browsers into buyers and making sales check out the fashion marketing course we go step by step through everything that you need to do to be able to make sales through your fashion marketing if you like this video be sure to subscribe and stay tuned for my next video which is about how to grow your fashion business in 2024 while you wait for those I'll link to another couple of videos that you might want to binge right now and if this was helpful please give me a like it really helps the channel to get seen by more people thanks for tuning in bye