Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy


A step by step promotional guide for every lodging property operator. Dramatically increase your revenue by applying the principles of this book.

Today's rapidly changing tourist environment is creating many exciting opportunities for the small lodging property operator. However, many of these operators are finding it difficult to choose appropriate strategies they can afford, at the same time impacting their bottom line. Hotel & Motel Sales, Marketing & Promotion wades through the complexities of filling guest rooms and helps to set any lodging property on the path to effective sales and marketing. demonstrates key factors that will focus your hotel or motel on higher profits.