There are so many factors to consider when starting a mobile marketing plan that it’s hard to know where to begin. This article will take some of the guesswork out of the process of promoting your mobile marketing skills.
Mobile Marketing
Mobile marketing comes down to the place to be overly wordy. Mobile websites do not have that large of a display to work with as you do with a computer, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing copy needs to be concise and geared towards the sales.
When composing your mobile website copy, be succinct. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Mobile marketing success can best be achieved when you keep your content clean and geared towards the sales.
Recruit friends and family to help you test your marketing methods before trying them on the public.
Watch your competition to see what techniques they use for their mobile marketing to get an edge on them. You need to be unique from your competitors.
Avoid sending texts to consumers in the day. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, nobody wants to hear about it at ridiculous hours.
Your mission statement will help you design the best campaign possible. Sticking to your convictions will keep you on the proper path.
Try out as many phones as you can so that you understand the user’s experience.
Even though a lot of folks are already doing Internet texting through their phones, not everyone will know what the abbreviations mean. If your target audience can’t understand your advertisements, the message is not likely to win you any sales.
It pays to have your own dedicated short code. It may cost more up-front, but it gives you better brand protection. It also provides you with a bit of legal coverage.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. The key is to catch the eye better than the others.
You may find people telling you to go away or telling you they want more, but keep in mind that any information from a consumer should be treated as valuable input.
If your company is going to develop a mobile app, you have to make sure that your customers shall find it convenient and helpful.
A/B testing could be helpful with a great tool you can use for mobile landing pages. You then can use this information to select the best landing page.
A home base is essential for your standalone mobile platform. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Avoid developing an entire business around your mobile platform.
Do all the research you can on your target market. Know them and what their preferences are before you start designing a mobile marketing plan. Are they bigger mobile users than desktops? What kind of smartphone do their phones use? Find out who they are, so that you can reach them.
Promote your new mobile marketing campaign as a great way to get discounts and special offers. Show it as something fun and popular way to stay up-to-date about offers that can benefit them.
When you send mobile marketing messages, include a promotional code.
Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.
You should always listen to the people around you to see what is missing from your mobile marketing campaign.Listen to what your clients’ needs and act accordingly.
Direct Mail
Use an integrated suite of marketing pieces that provide detailed information all at once for the best effect. For example, send direct mail containing information on an event, then use direct mail to send a glossy flyer announcing your event.
Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. Visit the stores that sell these devices and try them out so you will know what your customers are dealing with when they receive your mobile marketing communications.
Take the extra time to conduct a usability test. You want customers to have the stuff you are sending to them. Ask people you know who own different mobile devices to let you send out some test messages to see if everything works properly.
Make sure you have a business presence on each popular social networking pages. This helps your business being found. Start by building a solid core before expanding your social media sites for your business then move on from there. At the bare minimum you should claim your business on Facebook, create a page for your business on the sites Facebook and Foursquare.
Start with a picture-to-screen campaign.This type of campaign enables users to take a technique that allows customers to send in their own custom photos that involve a current topic or product. The pictures are sent to a short code to be instantly posted to a screen. These photos can be put on a television or on digital billboards.
Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? Improve your marketing strategy by offering a special app for your customers only. You are merely limited by imagination, as there are a lot of items you can include in your app.
Multimedia Messaging Service can be used for sending coupons and promotions to new ones or reward current ones so that they will remain loyal to you. You can send promotional codes with the coupons. You should additionally link these codes directly to your mobile site with a tracking code. Coupons are a great incentive to attract new customers and rewarding your loyal customers.
Your website and ads can look completely different on each device. The least you could do is test on the most popular device.
Your campaign should provide value to your audience. If you send messages to strangers, you should think about giving something away. If you are targeting business executives, you might want to submit vouchers or coupons to nice eateries. If your target market includes middle-class families, your offer should be something related to family.
Do not assume that everyone will understand what abbreviations mean. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
Although there are many different mobile marketing techniques, they all share many features. They are different in terms of function and execution. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.