Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText — Access Card Package (5th Edition)

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Analyze marketing as well as promos via the lens of integrated marketing communications.

The very carefully incorporated method of this message blends marketing, promotions, and marketing interactions with each other, offering viewers with the details they should comprehend the process and also advantages of effective IMC projects.

The 5th edition brings the material to life by integrating professional perspectives and real-world campaign stories throughout the text.