Directed primarily towards undergraduate Advertising college/university majors, this text likewise offers sensible content to current and ambitious industry specialists.
The thoroughly integrated approach of this text mixes advertising and marketing, promos, as well as advertising and marketing communications with each other, giving viewers with the details they have to understand the process and also benefits of successful IMC campaigns.
0133131017/ 9780133131017 Integrated Advertising, Promotion, as well as Marketing Communications Plus NEW MyMarketingLab with Pearson eText– Access Card Package
0133112934/ 9780133112931 NEW MyMarketingLab with Pearson eText– Standalone Access Card–
0133126242/ 9780133126242 Integrated Advertising, Promotion, as well as Marketing Communications