Integrated Advertising, Promotion, and Marketing Communications

Directed primarily towards undergraduate Advertising college/university majors, this text likewise offers sensible content to current and ambitious industry specialists.

The thoroughly integrated approach of this text mixes advertising and marketing, promos, as well as advertising and marketing communications with each other, giving viewers with the details they have to understand the process and also benefits of successful IMC campaigns.

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Plan contains

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0133126242/ 9780133126242 Integrated Advertising, Promotion, as well as Marketing Communications