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video marketingHow to Handle Your Video Marketing Projects Better One of the best ways to captivate and bring in more potential clients to your website is by using video marketing. Video marketing promotes a brand within a very short time when compared to other forms of marketing; this is according to the latest surveys done. Video marketing can easily get the audience’s attention when done right. You should also be able to maintain their attention for as long as you can in order to get a positive feedback from them. When using video marketing in advertising, you should follow the following rules. Tell Us Why, Not What. The video should focus more on why rather than what. A good example is when advertising a detergent to a certain target group; the video should aim at explaining to the clients why it is important to have such a product. You could practically illustrate the use of the detergent on different surfaces and clothes. It is easy for potential buyers to psychologically buy because of a reason and not because of the product itself.
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The video should be of good quality. It is unfortunate that you are likely to get low quality videos because of using low quality cameras in the market. Such videos when played usually lead away the clients from your website or the video itself. To avoid such issues, you could purchase quality cameras. Having a video production team is also important when making a good marketing video. Be Captivating. Depending with the kind of video you are making, make sure that it captivates the viewers. It is not good practice to make long videos to promote any brand. Normally, a one minute video usually passes along the message to its intended viewers. Different camera angles are also recommended when shooting the video within one minute so as to make the viewer’s understand the video easily. Let Visitors Choose When to Play. When uploading your video to any web site, it is very important to have a play button that plays the video when clicked. For example, it would be a turn off when a person opens up your website only for a video to start playing. This eventually makes the potential client to be confused about the website playing the video. These kinds of websites are known to drive away the clients within thirty seconds of logging the websites. Say Something About the Video. It is also important to display different information concerning the video. For example, a good video should always display how long the video will play and the kind of plug-in required in order to view the video. If you want you potential clients to be able to download the video, you could attach a downloader that downloads the video according to the format they want.