M: Marketing Fourth Edition

Note: This publication is standalone book as well as does not include access code.

Adding Value to your Marketing Course – Marketers recognize that even the most effective product or services will certainly go unsold if they could not connect the value to the client. Understanding this value-based approach is important for marketing pupils today, as well as is at the leading edge of this text, establishing it apart. This method is stressed throughout the text, and also showed with making use of the Adding Value boxes discovered in each phase.

With a brand-new phase on Social and Mobile Marketing, Grewal and Levy's M: Marketing remains to be among one of the most contemporary products for researching the principles of advertising today.