M: Marketing

KEEP IN MIND: Accessibility code is not included with this book

Value-Added, Every Time. Grewal's value-based approach emphasizes that also the very best products and services will certainly go unsold if marketing professionals can not interact their worth. is the most concise, impactful method to Principles of Marketing on the marketplace, with securely incorporated topics that discover both marketing fundamentals as well as new influencers, all in an appealing layout that allows for simple classroom and task administration. A robust collection of instructor sources as well as consistently updated Grewal/Levy author blog provide a stable stream of existing, fresh concepts for the class.

Grewal/Levy's 5th edition is available through McGraw-Hill Connect, a subscription-based learning service accessible online with desktop computer or tablet. A subscription to Connect includes the following: SmartBook – an adaptive electronic version of the program textbook that personalizes the analysis experience based upon how well trainees are discovering the content.
Accessibility to research tasks, tests, curriculum, notes, pointers, and various other crucial files for the training course. Auto-graded jobs in Connect Marketing consist of iSeeIt! principle animations, video clip cases, as well as various other application workouts that challenge trainees to apply principles as well as examine exactly how companies examine, create, supply, communicate, and also capture value. Call your Learning Technology Representative for a full checklist of assignments by chapter as well as discovering outcome.
Progress dashboards that quickly reveal pupils exactly how they are performing on jobs, with pointers for enhancement.
The option to purchase (for a little cost) a print version of guide. This binder-ready, loose-leaf version consists of free delivery.

Complete system requirements to use Connect could be located here.