Marketing: An Introduction (12th Edition)

Advertising and marketing: An Intro is intended for use in undergraduate Concepts of Marketing courses. It is also ideal for those curious about learning more about the basics of marketing.

This very successful, quick text presents advertising via the lens of producing value for customers.

With engaging real-world instances as well as details, Marketing: An Introduction shows students just how customer value– creating it and capturing it– drives every reliable advertising technique.

The Twelfth Edition reflects the most recent trends in marketing, consisting of new coverage on online, social media, mobile, as well as various other digital modern technologies.

MyMarketingLab for Marketing: An Introduction is an overall understanding package. MyMarketingLab is an on-line research, tutorial, and also assessment program that absolutely engages trainees in discovering. It helps trainees much better get ready for course, quizzes, and also exams– resulting in far better performance in the program– and also provides instructors a dynamic set of tools for determining private and class progress.

This program will provide a better training as well as learning experience– for you and your pupils.
Boost Results with MyMarketingLab: MyMarketingLab delivers proven cause aiding students prosper and also provides appealing experiences that personalize discovering. Guide Student's Learning: The text's active and also integrative "Road to Learning Marketing" discussion aids pupils learn, connect, and apply significant ideas. Motivate Students to Apply Concepts: A functional marketing-management technique supplies thorough, real-life examples as well as tales that involve trainees with standard advertising and marketing concepts as well as bring the advertising and marketing trip to life. Cover New Marketing Trends and also Technology: Every phase of this edition attributes revised and also broadened conversations on the explosive effect of interesting brand-new advertising and marketing technologies. Keep in mind: You are buying a standalone item; MyMarketingLab does not come packaged with this web content. If you would like to buy both the physical text and also MyMarketingLab search for ISBN-10: 0133763528/ISBN -13: 9780133763522. That plan includes ISBN-10: /ISBN -13: 9780133451276 and ISBN-10: 0133455122/ISBN -13: 9780133455120.

MyMarketingLab is not a self-paced innovation and must only be acquired when required by a teacher.
Keep in mind: MyMarketingLab is not a self-paced technology and also must just be bought when required by a trainer.