For undergraduate training courses on the Concepts of Marketing.
An intro to the globe of advertising and marketing making use of a verified, functional, as well as engaging strategy
Advertising and marketing: An Introduction shows trainees just how client worth– creating it and also capturing it– drives every effective advertising technique. Using an organization and finding out style that includes real-world examples and info that assist bring marketing to life, the message gives readers whatever they should learn about advertising and marketing in a reliable and engaging overall learning plan.
The Thirteenth Edition reflects the latest patterns in marketing, including new protection on online, social networks, mobile, and also various other digital technologies, leaving trainees with a richer understanding of fundamental advertising concepts, strategies, as well as techniques.
Likewise Available with MyMarketingLabTM
This title is likewise offered with MyMarketingLab– an online homework, tutorial, and analysis program developed to work with this text to engage pupils as well as enhance outcomes. Within its organized setting, pupils practice exactly what they discover, examine their understanding, and also go after a customized research study strategy that aids them much better take in training course material and understand challenging concepts.
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you want to acquire both the physical text and MyMarketingLab look for:
0134472497/ 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText– Access Card Package