Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Assisting tech-savvy marketers as well as information analysts solve real-world business issues with Excel

Utilizing data-driven company analytics to recognize consumers as well as improve outcomes is an excellent idea theoretically, however in today's busy workplaces, marketing professionals and also experts require straightforward, affordable ways to process as well as take advantage of all that information. This professional book provides the excellent service. Composed by data analysis specialist Wayne L. Winston, this useful source shows you ways to tap a straightforward as well as cost-efficient device, Microsoft Excel, to fix certain business issues using powerful analytic techniques– and also accomplish optimal results.

Practical exercises in each chapter help you use and also enhance techniques as you learn. Shows you how to perform innovative organisation analyses using the cost-effective and commonly available Microsoft Excel as opposed to expensive, exclusive logical devices Reveals how you can target and maintain successful consumers and avoid risky clients Helps you forecast sales as well as improve response prices for marketing projects Explores how you can optimize price factors for services and products, enhance shop formats, and also boost on the internet advertising Covers social media sites, viral marketing, as well as the best ways to make use of both efficiently

Enhance your marketing results with Microsoft Excel as well as the very useful techniques and also ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.