Advertising Analytics: Strategic Designs and Metrics supplies advertising and marketing trainees and professionals a practical guide to strategic decision models as well as advertising and marketing metrics The tools explained in the book will assist marketing professionals in making smart choices to drive income and results in their companies.
The book includes a wealth of info on advertising and marketing analytics: Almost 500 pages of message, covering a wide array of choice versions and also metrics Nearly 400 numbers, consisting of diagrams, tables, and charts Step-by-step directions on market division, conjoint analysis, and other strategies Current instances showing exactly how organizations are using versions as well as metrics.
The list of phases below consists of an example of the topics: Chapter 1. Introduction – Introduction to advertising and marketing analytics Chapter 2. Market Insight – Market sizing as well as trend evaluation Chapter 3. Market Segmentation – Segment identification, analysis, as well as strategy Chapter 4. Competitive Analysis – Competitor recognition, analysis, and also method Chapter 5. Company Strategy – Analytics-based method option Chapter 6. Business Operations – Forecasting, anticipating analytics, as well as data mining Chapter 7. Product or services Analytics – Conjoint analysis and product/service metrics Chapter 8. Cost Analytics – Pricing methods and also analysis Chapter 9. Distribution Analytics – Analytics-based channel analysis as well as selection Chapter 10. Promo Analytics – Promotion budget plan estimate and also allowance Chapter 11. Sales Analytics – Metrics up for sale, productivity, and also support Chapter 12. Analytics at work – Pivot tables as well as data-driven discussions
Edition: First Edition, Version 1.1, introduced November 2013. Modification 1.1 integrates small improvements and also edits. It maintains the exact same layout as the original launch (First Edition, Version 1.0). See StephanSorger.com for a full document of all changes.