This book lists various marketing and publicity ideas for businesses. Each idea is followed with a short comment to aid you in considering options for further exploration whether for B2B (Business-to-Business) or B2C (Business-to-Consumer).
Creative and Unique
Be creative and unique with your ads or promotional items. For example, if your potential or best client is a golfer, give them some branded golf tees. If you have a new blend of coffee make little media kits with coffee sample packages but deliver them in branded coffee mugs instead of envelopes.
There are many choices of digital networks. Airports, shopping malls, elevators, transit and office buildings are some options. If you are selling pizza you may want your ads in residential elevators. If you are selling business supplies then perhaps an ad in an office tower elevator.