Marketing for Hospitality and Tourism (7th Edition)

For programs in Friendliness Advertising and marketing, Tourist Marketing, Dining establishment Advertising and marketing, or Hotel Advertising and marketing.

Advertising for Hospitality and also Tourism, 7/e is the definitive resource for friendliness advertising.

Taking an integrative strategy, this extremely visual, four-color publication talks about friendliness advertising from a group point of view, examining each hospitality division as well as its function in the advertising and marketing system. These best-selling authors are referred to as leading advertising and marketing teachers and their publication, a worldwide phenomenon, is the leading resource on friendliness and tourism advertising. The Seventh Edition of this prominent publication consists of brand-new and also updated coverage of social networks, destination tourist as well as other present sector trends, authentic market cases, and also hands-on application activities.