For programs in Friendliness Advertising and marketing, Tourist Marketing, Dining establishment Advertising and marketing, or Hotel Advertising and marketing.
Advertising for Hospitality and also Tourism, 7/e is the definitive resource for friendliness advertising.
Taking an integrative strategy, this extremely visual, four-color publication talks about friendliness advertising from a group point of view, examining each hospitality division as well as its function in the advertising and marketing system. These best-selling authors are referred to as leading advertising and marketing teachers and their publication, a worldwide phenomenon, is the leading resource on friendliness and tourism advertising. The Seventh Edition of this prominent publication consists of brand-new and also updated coverage of social networks, destination tourist as well as other present sector trends, authentic market cases, and also hands-on application activities.