Principles of Marketing (16th Edition)

KEEP IN MIND: This is a standalone product.

For Principles of Marketing programs that need an extensive text

Help students find out the best ways to develop customer value as well as engagement
In a fast-changing, increasingly digital as well as social marketplace, it's even more essential than ever before for marketers to create significant connections with their clients. Concepts of Marketing helps students master today's key marketing difficulty: to produce dynamic, interactive communities of customers that make items as well as brands an integral component of their day-to-days live. To help students understand the best ways to create value as well as develop customer partnerships, Kotler as well as Armstrong existing basic advertising and marketing information within an innovative customer-value structure.

Thoroughly revised to show the significant patterns affecting modern marketing, this edition is packed with stories illustrating just how business use new electronic modern technologies to make the most of consumer interaction and also form brand conversations, experiences, as well as communities.

MyMarketingLab does not come packaged with this web content. If you wish to purchase both the physical message as well as MyMarketingLab search for ISBN-10: 0133973107/ ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020/ ISBN-13: 9780133795028 and ISBN-10: 0133862097/ ISBN-13: 9780133862096.

MyMarketingLab ought to only be purchased when needed by an instructor.