Entirely changed and also broadened to show the growing Subscription Economy
Subscriptions are moving revenues and reshaping markets, and also changing our expectations for just how we acquire things.
Have you changed your advertising and marketing practices to grow in this brand-new reality?
Membership Marketing offers innovative advertising and marketing techniques for maintaining the consumer relationships that develop long-term success. This publication is a sensible guide for marketing experts, start-up executives, client success monitoring experts, and also execs of developing businesses taking on or transitioning to a subscription-based design.
This totally revised, expanded version consists of:
Updated study as well as case studies showing the fast development of subscription-based companies
Real-world examples of efficient worth nurturing strategies
A new phase on the dangers and obstacles of registration advertising and marketing