Synthesis of mediterranean marine finfish aquaculture: A marketing and promotion strategy (General Fisheries Commission for the Mediterranean (GFCM): Studies and Reviews)

The purpose of this report is to provide an overview of the marine aquaculture industry in the Mediterranean and its markets based on national country reports submitted by national marketing experts selected in the Mediterranean countries. Examples from individual countries, where available, have been included to illustrate or explain a certain point or trend. Additional insight obtained through interviews of industry professionals, members of the scientific and academic community and the author's own experience has also been used throughout the document.