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Marketing Analytics: Strategic Models and Metrics

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Marketing Analytics: Strategic Models and Metrics [Stephan Sorger] on . *FREE* shipping on qualifying offers. Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics:

  • Almost 500 pages of text