Marketing Promotion

Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021.

If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation.

Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it’s critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal following and find success on the app, long-term.

How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers).

Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers.

In 2022, it’s clear that Instagram is no longer just a photo-sharing app.

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.

When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.

If you’re on Spotify, chances are you’ve curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram?

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021.