Tag: Marketing – General

Marketing Analytics: Strategic Models and Metrics

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Marketing Analytics: Strategic Models and Metrics [Stephan Sorger] on . *FREE* shipping on qualifying offers. Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics:

  • Almost 500 pages of text

Perennial Seller: The Art of Making and Marketing Work that Lasts

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Perennial Seller: The Art of Making and Marketing Work that Lasts [Ryan Holiday] on . *FREE* shipping on qualifying offers. How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All

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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All [Seth Godin] on . *FREE* shipping on qualifying offers. The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right