Tag: Pearson

Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

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Integrated Advertising, Promotion, and Marketing Communications (7th Edition) [Kenneth E. Clow, Donald E. Baack] on . *FREE* shipping on qualifying offers. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing Communications

Integrated Advertising

Marketing Research (8th Edition)

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Marketing Research (8th Edition) [Alvin C. Burns, Ann F. Veeck, Ronald F. Bush] on . *FREE* shipping on qualifying offers.

For courses in global marketing.

Marketing Research

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research

Marketing Research (7th Edition)

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Marketing Research (7th Edition) [Alvin C. Burns, Ronald F. Bush] on . *FREE* shipping on qualifying offers. Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.