Tag: Wiley

Marketing Research

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Marketing Research [Carl McDaniel Jr., Roger Gates] on . *FREE* shipping on qualifying offers. In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [David Meerman Scott] on . *FREE* shipping on qualifying offers. The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing