The Marketing Mix – The product concept

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This lesson on Marketing technique introduces the first P of the Marketing mix – the item.
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This video belongs to a series of brief lessons about Service Method. The complete module can be found on Udemy, as a core part of the in a Box course by CEO Valentina Bogdanova and 365 Careers.

The course offers a total Organisation Education: Organisation Strategy, Management, Marketing, Accounting, Decision Making & Settlement in just under 10 hours.


Marketing module tabulation:.

Marketing: An Introduction.

Intro to Marketing.
What is Marketing's function?
Who operates in Marketing?
Marketing's key processes.

Marketing: Building a Marketing Technique.

What is a ?
The psychology of consumers – requirements, wants, and demands.
Conducting market research.
The various stages of marketing research.
Gathering Primary Information for Market research.
Performing customer division.
Picking a target consumer group.

Marketing: The best ways to set up an effective Marketing Mix.

The four Ps of Marketing and their significance.

Marketing: How to set up a reliable Marketing Mix – Product choices.

The product idea.
Classifying a firm's products.
The common product lifecycle.
Item branding.
Product packaging.

Marketing: Ways to establish a reliable Marketing Mix – Rates choices.

The variables influencing product rates.
The demand curve.
Carrying out break-even computations.

Marketing: How to set up a reliable Marketing Mix – Location choices.

Setting up item circulation.
Types of distribution channels.
The arrival of e-commerce.

Marketing: The best ways to establish a reliable Marketing Mix – Promotion choices.

The essence of marketing promotion.
Developing a marketing campaign.
The significance of social media.

Marketing: How to set up an effective Marketing Mix – A dynamic principle.

The four Ps of Marketing – A vibrant concept.

Marketing: Marketing technique in the long run.

Assigning the funds available for Marketing – The budgeting workout.
Using KPIs to enhance decision-making.
Short-term vs. Long-lasting marketing goals.
Translating and calculating the Customer-Lifetime-Value formula.


There are 2 primary types of items that can be provided to clients– items and services.

Whether we discuss products or services, we can say, generally, individuals are not simply buying a product that fixes one of their standard needs. They get the advantages and fulfillment they believe they'll obtain from the item. They are interested in signs and ideas that assist them relate the product to a preferred lifestyle and positive expectations about the future.

Consumers do not merely purchase items since they please their needs. Instead, they have an interest in becoming customers of companies that offer them a total item concept– an idea or a pledge, if you will. The very best items make individuals happier and produce a positive expectation prior to being taken in.