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Write relevant articles that are informative.If your articles are relevant, it will improve the branding of you as an author, it will be easier for readers to open up to the idea of doing business with you. Your article should be able to give fresh information, which influences your SEO.The very first paragraph in your articles should be the best. Search engines and readers both tend to value the first paragraph. Putting crucial information in your lead paragraph ensures that both are satisfied. Be sure you have interesting and avoid giving too much away. You do not want to make sure your readers to click away from the article before they are finished.The bottom line is that there are certain timeless fundamentals that should be understood, but there are also new innovations that you might wish to try. With any luck, by following the advice in this piece, you will be off to a great start with an article marketing plan or will be able to build on your existing foundation.Your first paragraph should be your best. Search engines and readers both agree that the first paragraph is of extreme importance. Placing the most helpful information here is the best way to lure in your readers. Be interesting, but don’t be afraid to tease your readers a bit so that they keep reading. It is important that they continue reading the piece.