Today, social media is becoming a must-have element in the overall marketing strategy of many companies. More than 90% of marketers use social media in their campaigns. 77% of fortune 500 companies have active twitter accounts and 70% of them have active Facebook pages. Regardless of their size, businesses can utilize social media to communicate with customers about new products or the launch of a promotion.
Whether it’s through blog posts, tweets, or videos, social media enables marketing departments to increase brand exposure, gain a better understanding of customers and support their broader marketing campaigns more effectively.
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