You Talkin To Me? Thoughts & Observations on Marketing & Promotions is writer Marc Apple's first publication showcasing his real experiences as an advertising and promos exec; from running a journal, to working in the radio as well as record industries.Told with a light-hearted strategy, Apple exposes tricks of the profession and also descriptions on exactly how an unidentified product could become an over night sensation, actually over night. The tales that comprise You Talkin To Me? Words & Observations on Marketing & Promotions are full of valuable insight and also a healthy dose of humor covering these subjects and also much more: What makes a product stand apart on congested retail shelves?Is it a fad or pattern? How you can ride the wave out?What can you do making certain customer care is task # 1? Ways to provide the people exactly what they desire as well as sometimes exactly what they don't want.Is human interaction genuine anymore?You Talkin To Me? Thoughts & Observations on Marketing & Promotions is a beneficial source for those currently exercising in the career or by any person that has actually questioned what it takes to make a product a success story.