Content Marketing Tips for Small Business – 5 Tips | Marketing 360
– Five content marketing tips
for small business coming up. So, content marketing, it's extremely important
for every small business because it builds trust and
traffic in a compounding way which drives better and better
results and value over time. So, the thing is is you need to be super consistent and committed to
your content marketing strategy. So, today I'm gonna talk about five tips on how you can do that. So, tip number one is
to discover the topics that are going to drive your
content marketing strategy. And so, what I mean by that is when you're coming up with topic ideas, think about the questions that your customers have
and your prospects have.
Particularly when they're
in the research phase of trying to determine if they should be working with you or somebody else, or making any kind of
buying decision at all. What are the questions that they ask during that research phase? Those are your topics. So, do some research on that. Spend a lot of time. Ask your employees what they think the commonly asked questions
are, and start making a list. The goal should be to have a
list of at least 52 topics, that way you have a strategy that's gonna last an entire year if you post one piece of content per week. So come up with that. I know that if you dig
deep, you can come up with 52 questions that your customers ask, and those are all great
content marketing titles to start and build content upon. So, power tip on this,
once you figure that out make sure you SEO optimize those, and what I mean by that is how does people search
those things on Google? Figure out what that is
and make sure your title is written the exact same
way so that it ranks higher on search engines like Google or social media sites like YouTube.
One way that you can do this quickly is start typing the idea
into the Google search bar and it will auto-fill
bunch of ideas there. Those are all the commonly searched and popularly searched ways
that people type that stuff in. So, just find one that
makes sense for your topic and write that down. You can also do that same trick or that same hack on YouTube. There's a search bar
where you start typing in. It auto-fills, those are
your ideas right there. Then there's also a Chrome extension called Keywords Everywhere
which works really well too. That way when your searching
on YouTube or on Google, it'll give you all these additional ideas on the right-hand side
on the Google search page when you use this Chrome extension. So, those are some ideas
to get you started, but really work hard to come
up with 52 topics for the year. Tip number two with your
content marketing strategy once you've determined your topics is to actually create the content. Now, creating the content
comes down to this: you have to schedule it out.
So, when are you gonna
create this content? Are you gonna do it once a week? Who's gonna do it? Are you gonna do it yourself? If so, you need to make sure you schedule, block off some time so
that you can do this, and if you have somebody
internally doing it, you need to make sure they're
held accountable to it. So, think about that stuff. Now, with regards to content, you're gonna want at least
1,000 words of content for each of these topics, some nice visuals and images
to support that content, and preferably a short video
that summarizes the content. Just like the video I'm doing right now, do something like that. If you do that for each
content idea and topic, 1,000 words, visuals, and a video, you're gonna have a rate,
a great content piece that you're gonna be able
to build this strategy upon.
Tip number three after
you've created your content on a weekly basis, or
whatever your cadence looks like on that, upon your
date that you've scheduled to push this content out, make sure that you get it posted on your blog or your website, on a page on your website
so that it's there. Also, share it on social media, on the relevant channels that
make sense for your business, for your consumers and your customer base, and then also e-mail it to your customers, and then a relevant list from your CRM database that makes sense, or if you have an automated
journey of e-mails, add it to the end of that journey.
The key here is don't
just create the content and then post it in one
place like your blog. Content marketing these
days is multi-channel. So, post it on your
website, SEO optimize that, or in your blog, post it on social media on the relevant channels
that possibly links back to your blog to read
the rest of the content, and also, the short video that you make, make sure you post that
on YouTube as well, and your social media,
and then e-mail it out to all of your relevant leads and contacts in your CRM database. Tip number four once
your content is posted is allocate a little bit
of budget to promote it. Obviously, putting it into your website and SEO optimizing the content so it ranks on Google is
gonna drive some traffic. Sharing it on social media's gonna create some reach and visibility
there, some traffic. And of course, e-mailing it
is gonna get eyeballs on it and traffic back to your website. All those are gonna happen
in the organic sense and help you out, but allocate
a little bit for paid also to boost on social media, to
drive some paid traffic to it.
I would recommend just adding this content as an ad into your retargeting campaigns. Beauty of that is people that're, that've been past
visitors to your business are gonna be seeing
continual, updated content via remarketing across all
the social media sites, Google search pages, and
those sorts of things, which is gonna keep you top-of-mind and keep your ads and your
messaging from getting stale. And it's valuable messaging, right? It's actually adding value
and teaching them stuff because you're answering
these key questions. It's gonna help take more
of your retargeting traffic and convert it into customers, which is gonna be an end goal. And also, retargeting is much cheaper than general paid advertising, so it's just the best
way to do it all around to promote your content. And tip number five,
last tip, is to commit. Make sure that you commit to your content marketing strategy. Committing 100% takes less
energy than committing 98%. So, just fully commit to doing it. Here's the thing, if you
wanna be competitive today, this isn't something that can be skipped. It's not a choice. So, either you need to do it, somebody internally at your
business needs to do it, and if you or somebody
internally can't do it, you need to hire somebody to do it.
Hire somebody like us as
Marketing360, we'd love to help. The bottom line is is you need to do it. So, make sure you commit to
a content marketing strategy. Think about your topics and
start to execute the game plan. So, that's it, thanks for watching. Hopefully these five
tips help get you started on a good content marketing
strategy for your business that's gonna help you
blow it up in the future. If you have any questions,
please leave 'em in the comments. If there's other tips that I missed here, leave those In the comments. Like the video if you like it,
share it with your friends, and follow us for more content
like this down the road.
Happy marketing. (relaxed music).
