Essentials of Social Media Marketing – Chapter 1: Sections 1 & 2
Hi students Welcome to social media marketing an exciting topic that’s shaping the way we interact, communicate and even do business. Have you ever found yourself scrolling through your favorite social media platforms, wondering how a single post can explode into a viral sensation Or how influencers with massive followings can turn the tide for a product or service? Social media is not just a way to connect. It 39. S a game changer in the marketing world Social media has disrupted traditional marketing methods, giving businesses big and small a new playground to reach their audience, And here’s a mind, blowing statistic: recent research found that social media has a 100 higher lead to close rate Than outbound marketing That’s incredible, But this isn’t just about numbers and sales Social media has become a catalyst for social change, giving voices to those who were once unheard. It’s a platform that raises awareness about vital causes and brings people together. It’s, not just businesses benefiting Social media, has given birth to new industries like influencer marketing and social media management, And even more it’s even changing the way we search for jobs. Now let’s talk about you As you navigate through this course. You’ll uncover the intriguing history of social media and its mind: blowing growth, You’ll explore the diverse types of platforms out there and their unique features, But it’s not all sunshine and rainbows. We’ll break down the pros and cons of using social media for marketing By the time you finish the semester you’ll, see why social media marketing is a game changer for both businesses and individuals. You’ll be armed with the knowledge to kickstart. Your own journey in the world of social media marketing In our journey through the evolution of social media, we’ve, witnessed how seemingly ordinary terms have transformed into powerful digital concepts. Just a few years ago, words like reel tick, tock and PM held simple meanings. Yet the explosive growth of social media over the past decades has redefined these terms in profound ways For Gen Z, the internet and social media have been woven into your existence, shaping the way you live, connect and experience life, But for older Millennials memories include desktop only Computers, dial up internet and AIM chats Facebook itself was a newcomer during our college days, highlighting the stark contrasts in how these two generations approached technology. The pace of technological change has been staggering To put this growth into perspective. Think about this. It took 64 years for airlines to reach 50 million people. The telephone accomplished this in 50 years, the internet in just seven and Facebook, in a mere four Pok mon Go. It achieved 50 million users in an astonishing 19 days. Today, over 64 of the world’s population is online, with more than 5 billion people connected Mobile devices have become an integral part of our lives, reshaping how we interact with the world The dominance of mobile apps over TV and the inseparable bond between individuals and Their smartphones underscore the profound impact of mobile technology For many between 18 and 44. Your smartphone is an extension of yourself and you may not be able to recall when the last time was that you weren’t glued to your phone Mark. Zuckerberg’s creation, Thefacebook marked the beginning of an era. By 2023, active social media users have reached 4 76 billion, encompassing over 59 of the global population. The ever expanding social media landscape is undeniable, with individuals engaging across multiple platforms each month. The journey from reels to realities has been extraordinary and we’re only scratching the surface. Now let s dive deeper into the world of social media, a realm that has transformed the way we communicate, interact and even shop. We will kick things off by exploring how social media has revolutionized communication and interaction in our digital age. We’ve entered an era where geographical boundaries no longer limit our conversations, Whether it’s sharing life, updates, thoughts or sparking discussions on Facebook Groups. The world is now just a click away. Emojis and abbreviations have become our modern day. Expressions and did you know Snapchat’s disappearing messages were inspired by the concept of real life conversations. It’s fascinating how these platforms have become an extension of our daily lives, Whether you’re catching up with friends, staying informed on the latest news or just scrolling through your feed social media has become an integral part of our lives. In fact, 61 of Millennials get political news from Facebook And even 55 of folks over 50 are turning to social media for news updates. Let s look at two examples of social media changing the way we communicate and interact. This first video is a motion activated home security system, picking up hilarious footage of a guard dog Without social media. This video would not have been seen over a million times. This second video highlights how a wrong number text can lead to a multi year. Friendship that is shared with the world each Thanksgiving Again without the use of social media. Most people would not know about Jamal Hinton and the Thanksgiving grandma. Now let’s talk about the power shift that social media has triggered. Have you ever had a direct interaction with a brand on social media? If you have you’re, certainly not alone. Social media has given us the consumers, a direct line to brands. Unlike traditional marketing, this platform offers real time feedback. Personalized engagement and meaningful connections. Remember Dave Carroll and his broken guitar. He turned to social media to share his story and within days it went viral United Airlines felt the impact when their stock plummeted. Due to this incident, This showcases how social media has shifted the balance of power from businesses to us, the consumers. Let s look at another example. Take the case of Avocado Guy, His tweet about avocados and their impact on Millennials 39. Ability to buy homes went viral, leading to widespread discussions and even influencing brands to adapt their marketing strategies. This illustrates how everyday individuals can influence industries through their social media voice. Have you ever posted a photo with your favorite brand’s product? If so, you’re part of the new wave of consumer generated content creators From Instagram influencers to everyday social media users. Users are shaping brands,’images through user generated content, UGC Brands like Frito Lay’s, Doritos and Starbucks have embraced UGC brilliantly Doritos’Crash. The Super Bowl contest, leveraged user generated content to build brand loyalty and trust Brands like Starbucks, encourage customers to share their unique coffee experiences turning everyday moments into powerful marketing. It’s truly remarkable how we’ve become co. Creators of brand narratives With the rise of social media, traditional marketing methods, are facing a new era. The once dominant print and TV ads are now competing with innovative digital strategies that offer broader reach and higher return on investment. Now let’s explore how social media has completely redefined our shopping journey from discovery to checkout. The entire buying journey is now happening within social media apps. It’s like having a mall in the palm of your hand. Social commerce, like Facebook and Instagram shops has made shopping, seamless and interactive Brands like Express are even turning consumers into style, editors, driving sales and engagement With Gen, Z and Millennials, leading the charge social commerce is set to shape the future of shopping Brands like Lego and Nike have seamlessly integrated social commerce, allowing you to shop without leaving your favorite app And with augmented reality shopping experiences gaining momentum. You can virtually try before you buy all within the comfort of your device. So what lies ahead in the ever evolving realm of social media? As we move forward, AI driven personalized content and virtual reality, shopping experiences are poised to take center stage. Imagine a world where your social feed adapts to your preferences and you can virtually explore a store before making a purchase. It’s an exciting glimpse into the future, where social media will further shape our lives As we ve just seen. Social media has an incredible influence on our lives From communication to marketing consumer behavior to the buying journey. It’s clear that social media has reshaped the way we engage with the world around us.
FREE traffic, Autoresponder, Page Builder, Popup Creator, Link Tracker, and to Make Money Now!
